The Battle of the Electric dealers

Portal ads and search engines will increase the price of 30%! The price of the navigation station is 50%! The Alliance CPS has a split up to 40%! The marketing cost has become another kind of different scenery in the e-business flourishing era. Some people joked that: E-commerce companies have not tasted the sweetness, advertisers have tasted.

Not all E-commerce companies are burning money, there are a lot of e-commerce enterprises began to consider: three months later, if the advertising price rise then what to do? From the buy flow entrance, to CPS split, and then to offline advertising, even TV ads, electric business marketing path is quite consistent. But basically no business would ask themselves what the end result would be?

In fact, this is very simple, all e-commerce enterprises want to get user loyalty. The beginning of the flow of the war is also in order to pull in the user, I hope the user two times or even multiple purchases. But on the Internet platform, different e-commerce enterprises of the same product, the parity in just one minute. Any E-commerce platform is also impossible to achieve each product is cheaper than others. Therefore, price is not a factor of loyalty. Users in the first purchase behavior, if the product quality is poor, or logistics delivery slow, or after the sale is not guaranteed, it may make E-commerce enterprises to spend a large price conversion rate, eventually become the last time.

If a big price to do the advertisement, the other end is the site commitment and the user's expectations are far away, then E-commerce Enterprises will become a support in the advertising to continue to do the flow of the company, and ultimately not be exhausted, is a huge amount of advertising costs to pressure across.

The biggest weakness of e-commerce enterprises, especially as retailers, is the inability to see, and this weakness makes the initial experience of consumption extremely important. How to make this kind of consumption experience can continue, and timely conversion to two times or multiple purchases? A popular principle is: can be low threshold to come in, can also be low threshold to go out. Some of the experience of E-commerce enterprises in this area has shown that: goods cost-effective, no reason to return goods, etc. will become the user two times to buy the impetus.

The highest level of marketing is no marketing, the user online purchase of the whole process experience, in fact, can also be seen as a marketing. Therefore, e-commerce enterprises in desperately grabbing advertising resources, but also need to return to the original point in time, more attention to quality and service is the best marketing.