The Battle of Web applications in the cloud computing era

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Tencent relies on an instant messaging software to make today's Chinese Internet Lords, 360, from a garbage cleanup tool to today's second-largest client. The success of Tencent and 360 lies in its choice of a successful breakthrough. Instant Messaging software has the user stickiness and network effect, once the user size molding, it is difficult to shake. Desktop management software has a direct impact on the user's computer possessions, as other clients into the user's computer threshold. With these two software success stories, major companies are looking for the next strategic value of the product. Such a product must have a user-prerequisite, extensibility attribute. Baidu, 360 has shot compression software, players, browsers and so is an example.

This competition for strategic location is no longer limited to client software when the time and effort of netizens is gradually shifted to the web, not just the desktop. With the development of cloud computing, users are more focused on the web and app, and the competition is to compete for Web apps and mobile terminals.

In the market for Web applications, the most typical case is the search engine advertising alliance, such as Google Adense and Baidu Alliance. The key to the growth of such alliances is that there are enough sites to place them on their websites, making their ads available to all corners of the web. In addition to the Ad League, the recent jiathis has covered 280,000 websites with a sharing button, almost all over the Chinese Internet field. Jiathis's rapid growth has attracted the giant's scramble, Baidu has also launched Baidu share to seize the social share of the cake.

In the Web application market to seize the internet enterprises, there is a more unique to do-no search network. No search from the many functions of the site selected related articles this long-standing but has not been the attention of the function as its landing point, combined with its personalized recommendation system, the relevant article function of the connotation and extension to the extreme.

First of all, there is no need to use it in the net-free set of personalized recommendation algorithm to analyze the relevance of the article. Its correlation algorithm itself has broken through the traditional recommendation mechanism based on label or classification, which makes the correlation and the click rate greatly improved. Plus him as a cloud service, can dynamically generate recommendation results, through the user's click Feedback and machine learning, real-time optimization of recommended results. This kind of association recommendation technology is not the traditional related article can match.

Secondly, by virtue of the accurate recommendation and bring to the site is visible traffic, no find relevant article plug-ins quickly occupied the Chinese blog, Forum, portal site of large tracts of land, siege-swept, No-man! From NetEase blog, bit Net, to moonlight Blog, 28 Push Forum, everywhere is its figure. This is the early stage of user-scale accumulation.

Again, with a large amount of users, no search for a network called the Circle, will be all the use of the Web site with no search plug-ins linked together to open up the content of different sites, so that users can see another site on the site he may be interested in content. This is the network effect, when the network is large enough, the relationship between the site and the owner will become unbreakable, no network to the Web site traffic will also be able to be ignored.

Finally, the concept of socialization is not introduced into relevant articles. Through a simple plug-in or code, not to find the site to provide the main owner is no longer a simple related article functions, but also not only the interconnection between the site, as well as the Web site socialization. No search through the micro-blog link function, the main content of the site automatically synchronized to the micro-blog; individual users like an article and sync to micro-blog Automatically @ website owner Weibo account number, the user in no search for the Web comments automatically aggregated to the site of the main microblogging. These features not only enhance the socialization of the website, but also bring the social traffic to the website owner. On the other hand, this is not only the social marketing of the website, but also the expansion and enhancement of the website comment function.

Related article features may be from Yahoo started to do when the portal has been, it can be said that most of the site has such a function. It is such a function that was formerly considered "chicken Ribs", which was not injected into the power of personalization and socialization. And such a related article function just like the client's compression software, security management software, the user must, the potential user quantity is huge, the expansibility is strong, the scale is big can derive the product and the function to be many.

In this site users of the market scramble, in addition to no find and its related articles plug-ins, what will be the enterprise and what kind of functions will be magnified and scramble? This is believed to be in the next one or two annual meeting big movement. The scramble will also be a lucrative phase for both the Web site and the average Internet user, with more of the previously overlooked or unavailable features that will be offered by specialized businesses, most of which are free!