The beginning of the New Year example Analysis Enterprise website revision whole process

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2011 The beginning of the new year, and to the enterprise site revision of the peak, our company is no exception, the site also needs to be revised, gave 2 indicators: one is the web to be concise, one is to make the site has a better search rankings. The first is the design of the problem, the second should also be the majority of our webmaster revision purposes, but in the actual revision process, the existence of the risk is very large, if the revision is not appropriate, it is likely in the search rankings and included will appear big twists and turns, or even outweigh the gains, then we in the process of the site revision should pay attention to what problems , and what work must be done?

First, the purpose of our revision to clear, to bring users a better experience, through the keywords, pages, structure optimization, to achieve site search optimization results, I will talk about the search for some of our work:

1. Before the revision, we looked for the old site in search of the ranking of the page and the weight of a relatively high page, we will these pages are placed into the new site, even the address of the page has not changed, for the page has been ranked we can not waste.

2. In the new Web site system, the request site Content Manager in the release of the article, must be the title, keyword, description, the content is entered according to the rules, give up the old version of the site, can only fill in the content and title of this very unfavorable SEO article publishing system. In fact, most of the CMS system now has this function, can reduce the development of a lot of time.

3. New and Old web site (URL) naming rules consistent, now the system can be imported into the database directly generated pages, to maintain the same benefits, that is, after the content page is regenerated, the new site is consistent, so that the search has been included in the article in the Open will not appear to find a file, If a large area of the Web page can not be opened, then the impact on users and search is very large, if you have to change the URL of the naming rules, it must be changed before, do 301 redirect jump.

4. Do not easily change the internal structure of the site, the internal structure of the impact of the search is very large, if you make a big adjustment to the internal structure and columns, then the search is likely to be your station as a new station, so you can not inherit the weight of the old station, so the loss is very large, preferably without changing the overall structure of the case, Add new columns instead of changing old columns.

5. Make 404 error pages, after the site is revised, there will inevitably be some pages can not open, if the direct display can not open, then your potential customers will be directly away, in order to retain customers, we produced 404 error pages, and in which the current error page is added to the content displayed on the above, This will allow the useless 404 of traffic into a valid customer traffic, you can also let the search faster to crawl new pages.

6. After the new website on-line, in order to allow the search to be able to recognize the brand-new station as soon as possible, we also must do the following several work:

A. Looking for high quality chain and friendship links, this is a relatively fast way to allow search through links to quickly crawl their new station and included

B. Making XML maps and submitting them to each search engine

C. Preparation of rich original articles, and strive to update the site daily, if you can, the manuscript published to the relevant industry news station, the effect is very good

We adhere to one months or so time found that the new station, both in the collection and ranking than the old station has a significant improvement, I hope these can be ready for revision and hesitation is the revision of friends to help.

Webmaster College (www.pigzz.com) original article, reproduced please indicate the source.