The beginning of the storm subsided: Network literature "Great Power Tournament" to fight

Huangyuan if the Wu Wenhui team chooses to work with Tencent, that means that online literature may shuffle--the mobile internet wave is coming, the internet big guy grab all kinds of possible mobile portals, mobile reading is one of them after two months of turbulence, the grand literary CEO Hou and the beginning of the new high-level collective debut, trying to pass " The beginning of the storm "had flattened the signal. However, the industry signs that the mobile internet wave, the network literature industry began to open the "Three Kingdoms hegemony" prologue. People familiar with the matter to the "First financial daily" reporter revealed: from the beginning of the Wu Wenhui team, has signed a preliminary cooperation agreement with Tencent. Tencent has not confirmed the news, but if true, the face of hundreds of millions of QQ and micro-credit, but also have content ambitions and channel advantages of Tencent, the supremacy of the grand literature can Shanruta? Before this, occupy the mainstream rumor is Wu Wenhui team or with Baidu cooperation. Mobile reading may be the competition point of the network literature arena. Mobile reading hegemony "We now often talk to people about a few sets of data: 2 million writers, 7 million original novels, 150 million users, more than 70% of the market share, every day a new generation of 100 million words of work, according to the traditional novel, even 500,000 words, each day equivalent to the new creation of 200 traditional novels. "In the 2013" beginning of the Chinese web writer Spring Salon, Shanda Network chairman and CEO Chen elaborated its cultural and entertainment kingdom's entrepreneurial dream, citing the grand literature of this set of data. According to Iris data, 2012 Grand literature's Web site accounted for more than 70% of the market share; only from the market share of network literature and brand influence, Shanda literature has almost no rivals: the beginning of the Chinese web, tea Tim Incense, novel reading Network and other sites, as a literary industry chain company, its own 3 publishing companies, Content radiation to publishing, games, film and other downstream forms. In the WAP era through the acquisition of integration, and gradually formed a monopolistic position, a few "same level" competitors, until March this year, the beginning of the Chinese network suddenly broke out of the original team turnover incident. If the Wu Wenhui team chooses to cooperate with Tencent, it means that the network of literature may shuffle--the mobile internet wave is coming, the internet big guy seizes all kinds of possible mobile portals, mobile reading is one of them. In fact, with Baidu's Baidu bar, Ali Taobao reading, in the mobile reading field, bat three big or high-profile layout or long subterfuge. And this reporter statistics found that mobile reading app at least 50 or more, in addition to the many brands of Shanda literature, the mobile reading base of the three major telecommunications companies, Amazon and other giants, after the Jing Dong Lebook, when more to see, 91 pandas reading, such as joining the War regiment; Fruit reading and other applications are also in the delineation of their readership. When the way of reading has moved from PC to mobile, how does Shanda compete with a giant with a channel advantage? "We welcome competitors to come in!" "Facing this reporter's question, Shanda literature CEO Hou not too many taboo: The advantage of Shanda literature is to think from the point of view of cultural industrialization. "It's hard to imagine other [online literature companies] setting up a writer's own company, a publishing company," he said. "He thought:" Some (network literature) company has not been done and has not given up; while some companies, although the flow of many users, but a lot of products, mobile reading products ranked difficult to top, the support will be relatively limited. The industry thinks Hou is implying Baidu and Tencent, and Shanda literature has just set up a screenwriter company recently. "Not only is the mobile internet age, (they) in the WAP era also has channel advantage, Baidu's largest flow, Tencent online number of the most; we are still in the WAP side, homogeneity of the market share advantage. "Just announced the new" new "grand literature vice president and the beginning of the Chinese network COO Cui, skillfully" jump "over the topic of competition: from the content industry, the most critical is the content of the king; so who controls the exclusive, continuous content, control the commanding heights of the content industry. "The channel is just a pathway for us." "The purpose of the pathway is to distribute services to the content industry, but it can also explore new pathways through content (advantages)," Cui said. According to the disclosure, in addition to electronic copyright, wireless copyright last year accounted for 25% of the revenue. This is in the same vein as the Hou strategy. Previously, he was interviewed by this reporter said: "Each subsidiary has mobile clients, their respective battlefield" kill ", and finally let the market to choose, leaving the most advantage. He said: "In the era of mobile internet chaos, the more pieces of layout, the final win more." "Big data on the basis of the royal literature disclosed data, the first quarter of last year, the total revenue of the grand literature grew 38.2% to 191 million yuan, which online business growth of 59% to 132 million yuan, line business growth of 6.97% to 59.523 million yuan." When Tisheng literature first realized the loss, the net profit was 3.066 million yuan. If only from the income view, occupies the network literature 70% share the grand literature, does not have the leading position. According to the public information: in the field of network literature, to channel and income calculation, China Mobile 2 billion yuan, Tencent, Baidu and other companies add up to 2 billion yuan, Shanda literature accounted for only 1 billion yuan. But this does not hinder the Internet literature industry's attraction: as the entire Internet content of the most upstream, it has to the video industry, publishing industry, film and television industry radiation and on this basis unlimited possibility. Hou has always emphasized the copyright culture and its derivation: April, the establishment of a grand literary writers company, May and YY strategic cooperation to create "beauty reading" column. The former is copyright in the traditional sense, while the latter is the innovative voice copyright. "Cooperation that night, Lee Colling (gathering time CEO) sent me a message: Hou, we finally have a common enemy." "The common enemy Hou refers to is" combating piracy. Revealed that the grand literature and yy is divided into a ratio of 7:3. These are more like "cards" on the obvious of the enemy. It is unavoidable that online literature also has internet properties.In the mobile chain, paid subscription mode has been determined, in addition to the reading experience, how to face the challenges of emerging channels to build their own ecosystems, which will affect the grand literature in the mobile wave competition. This means that, behind the industrial chain of online literature, there is a "technology" hand--Shanda literature is more willing to call it "big data". In order to be able to more fully data mining, the beginning of the Chinese network of new Management Coordination Group resource mobilization from the Amazon, Google and other companies of the top data talent, this is the first grand literature in the beginning of the Chinese network "pilot." The use of data and the combination of core content operations will make the business model of online literature produce some interesting changes. According to the beginning of the Chinese network CTO Sijin Introduction: For the content level, through user behavior, and constantly to explore the potential of the works. "was previously entirely determined by the editors, there are too many subjective factors in the editor's liking; now, through the user's behavioral data, these potential works dug out into a pool, the pool will first enter the editing background, and then give the editor a guide on the data. "The most imaginative is in user application: When a reader reads a book, it accurately recommends what might be of interest, based on his or her reading behavior." For example: You are a military fiction fan, recommended to you fatigues, military telescope, CS game, and its mobile end has been with Alipay through. Although the picture of big data is good, it still has to be verified. Also have to be verified, there are Shanda literature in the mobile wave of competitive position.