The "behind-the-scenes manipulator" of the website rankings

Source: Internet
Author: User
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Do SEO webmaster should have such doubts, their own efforts to operate a website, after a period of optimization, the site has a good ranking, but this is not very long, after a period of time, the keywords of these sites all fell down, I think no matter who, encountered such a thing, It's a very annoying thing to do! Want to analyze words, also do not know where to start, and the more you think of the more unreasonable later, a good site how did not have the rank of unprovoked? First of all, you have to know a website to maintain a good ranking, you must do the following:

First: The originality of the website article

Original article is a site can stabilize the basis of ranking, we analyze some sites, we will also find that some sites are very good rankings, but in the query this site backlinks, we will find that the reverse link of this site is not what we think so much, Visible impact on the site's ranking factor is not only a reverse link, original content is also decided to rank a site.

We all know Stationmaster's home, A5 such webmaster website, as long as we contribute, passed, Baidu almost seconds to receive our article, this original article, the first is to enrich the content of the site, followed by the user's experience, imagine, if the webmaster home, A5 site articles are not original, Baidu will also be so quick to include it? Even if the article is a uniform article, you are willing to come to the home of webmaster, A5 site to see the article? And the purpose of the search engine is to serve users, if users feel that your site is not so important, the search engine will also attach importance to your site? So when we write articles, we need to make a lot of effort, and would rather update an original article every day than you copy and paste 100 articles directly.

Second, the stability of the space and the high consistency of domain name

The stability of the space is a direct response to the user experience of a standard, imagine if we visit a website, wait 5 seconds to open, wait for a 10 seconds can not open, you will continue to wait? I think 99% of people will simply close the page and leave! The same is true of spiders, when they visit your space, Always have to be slower than other people's website for a long time, it will also "turn away", do not think that only your time is precious, spider time is also very valuable.

There is a high degree of consistency in the domain name, we visit other people's websites, sometimes in order to be able to conveniently, may directly enter the domain name of the site, and do not enter the WWW form of domain name, which led to some people visit your site with the www form of domain name, Some people use the domain name without www to visit your website, which leads to the decentralization of the domain name weight, the best solution is redirect, the weight of two domain names will be added to a domain name.

Third: High quality outside the chain increased frequency

High-quality outside the chain can not only make your site to get a good ranking, but also can make up for the lack of original articles, sometimes your website article originality even if not so good, but your site and high quality outside the chain support, your site's weight is very high, in the face of how to obtain high-quality outside the chain of problems, I think we all have their own answers, can not be the forum, classified sites, blogs, links and so on.

Long-term effective to increase the quality of the chain, not one or two words can be said to finish, it's not that you sent a lot of high-quality outside the chain can have a good ranking, on the contrary may lead to your site is k, we need to insist on every day to do, from the daily quantitative change led to the final qualitative change, do SEO to have a common heart, Can not because the site rankings have fluctuated, panic, we must be positive attitude to face the fluctuations in the rankings, and sometimes the ranking of fluctuations, is the search engine for our test, see if we can frankly treat seo!

The above to share are some of the basic things, but also the vast number of webmaster friends more concerned about a problem, next to share some of the details of things, hoping to bring you a little help.

These are in peacetime do the site when the summary of some of the impact of the site rankings of the details, here to share to everyone, may not be very complete, only to play a role, but also hope that the master SEO can be more guidance to share a better article.

This article starts Zhang Yun individual blog, reprint please specify from: Http://www.zhang-yun.com/seo_muhou

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