The benchmark for mid-range mobile phones

Absrtact: So far, there has never been a dedicated mobile phone brand for young users, the iphone is famous for fashion, but it has never been used only by young people, but it covers youth, men and women, and even a large number of business people; thousand Yuan machine is not for young people

So far, there has never been a dedicated mobile phone brand for young users, the iphone is famous for its fashion, but it has never been used only by young people, but it covers youth, men and women, and even a large number of business people. Thousand Yuan machine is not launched for young people, A large number of other people with low income also like to use the thousand-dollar machine.

To further expand the wing brand and the influence of China Telecom (Weibo) on young users, Tian wing once again joined hands with new mobile terminals to create a new brand "ripened", the brand's user group locked young users, set at the high-end level. The first domestic mobile phone brand for youth fashion users immediately become the object of attention, its advocacy personality and positive attitude towards life quickly skimmed the domestic mobile phone industry, making it a mid-range mobile phone industry new benchmark.

Creating a personalized brand for young people

In just a few days, China Telecom is obviously a coup. When the "ripened" was launched, it immediately attracted the attention of young users, because the new mobile phone brand launched by China Telecom is mainly for young people.

In the 3G communication gradually become the mainstream of the background, personalized characteristics of services and products are sought after by customers. Specialized for young people to create a professional brand, just meet the needs of young people's market.

In fact, China Telecom and mobile phone manufacturers to launch a new mobile phone brand bucket will cause widespread concern, before the end of last year, China Telecom launched the "Heart of the World" brand and the new model W2013, due to the invitation Jackie Chan endorsement and carried out a fine brand interpretation, soon, "Heart of the World" The brand is almost everyone in the high-end users, soaring prices, sales have been keeping the industry leader, a high-end mobile phone benchmark.

The new mobile phone brand for young people launched by China Telecom "ripened" can be seen as a ' heart world ' brand expansion of the model.

It is reported that the name "ripened", the main implication of the young people's "fearless growth." This brand is closely related to its target users, because this young mobile phone brand is aimed at the first new workplace or the ideal students, they are in the bustling and noisy full of passion, they do not drift, have their own unique temperament; they are not eye-catching in the crowd, but exudes a personality temperament; They all look forward to the metamorphosis from students to white-collar workers.

and the first cooperation with Huawei launched the "ripened" mobile phone Huawei A199 Design also fully comply with this rule. 5-inch screen means a broad vision, a broad world, positive attitude towards life; ultra-thin fuselage, streamline appearance to highlight youthful vigor style; four-core chips represent a strong core, surging power, the source of attachment.

The benchmark for mid-range mobile phones

China Telecom's upcoming new brand for young people is not surprising, last March 1, China Telecom on the "young group" launched the exclusive brand-Tianyi fly Young, in order to open up the younger user market.

Over the past year, the sky wing "flying Young" to provide users with unique features of the application, including Love music, Sky wing reading, love anime, Love games, Sky Wing video, wing chat, such as China Telecom's unique mobile internet rich applications and services, by the young people's pursuit, the young group launched a new brand of mobile phone "ripened" Will further expand the sky Wing brand in the young group influence, also will make "ripened" become mid-range mobile phone benchmark.

Since 2011, China Telecom attaches great importance to the mid-range mobile phone, and clear the future 3G mobile phone customization requirements, that is, continue to improve the cost of smart mobile phone, focus on building a 4.0-inch screen, 1G frequency, customer perception of fine and retail price within 2000 yuan for the main stream of mid-range smartphone, Fully promote the sky wing smartphone to the application of richer, more powerful, better customer use, cheaper price development.

Why China Telecom so pro-Lai mid-range 3G smartphone, this is mainly because the current 3G has become popular, mobile internet tide, and user awareness will no longer stay in the quality of voice calls, but in the use of 3G Internet perception.

Industry experts point out that smart machines can best reflect the trend of mobile internet characteristics. At the same time, he points out that the primary demand for most users to buy mobile products is terminals. Therefore, the China Telecom to the handset manufacturers issued a call, hope that the handset manufacturers focus on building 4.0-inch screen, 1G Central frequency of the mid-range smartphone, greatly improve the user's 3G online perception of satisfaction, whether the internet to watch video, play games are very comfortable.

To the first "ripened" mobile phone Huawei A199 Look, it is no longer like the thousand-dollar machine that emphasizes price-performance, but to brand the power to create a special brand belonging to young users and functions, showing the future of mobile phone competition in the brand more and more in the priority position.