The best choice of enterprise marketing propaganda under the crisis of news soft paper

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Enterprises to correctly understand the news soft Wen, to learn news soft wen, enterprises need high level news soft Wen Enterprise news software is a form of marketing, marketing in the form of news performance. The news is the form, the marketing is the essence. Today, a high level of news soft Wen came into being, for enterprises to create brands, access to high visibility, reduce marketing costs, sales breakthrough growth, news software to bring new marketing revolution.

News software is in advertising for enterprises, the general Enterprise is the main publicity is advertising, whether it is television, newspapers, radio, magazines, outdoor media, enterprises are published in the form of advertising, inform consumers of relevant information. Advertising is seen as the most direct, most effective way of publicity, many enterprises because of the overwhelming advertising bombing, and so that enterprises benefit greatly, news software to inform consumers of relevant information, played a role in advertising for enterprises.

News soft text is a kind of soft text advertisement, because of the suspense, integrality and animations of the form concealment and expression, the soft advertisement has grasped the consumer's psychology, has played the immediate role for the enterprise propaganda. This period, such as brain platinum, lid, such as health care products enterprise performance incisively and vividly, for consumers instilled a large amount of consumer knowledge, for its later consumption guidance played a key role. The news soft text is a kind of better soft text advertisement.

People are willing to watch the news rather than accept ads, but the real news as a means of enterprise marketing is not much, although many enterprises have seen the important role of news software, as a good communication between enterprises and consumers, and gradually received the favor of enterprises, news software needs to master several elements:

1, news Soft article main body is the enterprise, is the enterprise stands in own angle to carry on the plan.

2, the purpose of the news soft article is to be advantageous to a certain requirement of the enterprise, the news that does not reach the goal has no meaning to the enterprise.

3, the news soft Wen is to press the position objective, fair to carry on the report, uses the fact to cause the news phenomenon and the news effect.