"The Best Interactive Marketing Innovation Award of the Year" by deductive interaction and experience New Day

2014 is about to pass, the farmers enjoy the joy of the field harvest, working people calculate the year-end awards that thing. December 17, the "Marketing first issue" "Sales and Market" magazine hosted the China Marketing ceremony held in Beijing, the new Japan electric car with its successful innovation marketing won the "annual electric vehicle Industry The best Interactive Marketing Innovation Award." Since 1999 into the field of electric vehicles, the new day has always been a sense of responsibility to high-quality intelligent products and high-quality services to meet the increasingly diverse needs of people, so that electric vehicles really become indispensable in people's lives as a means of transport. This is the 15 anniversary of the founding of New Japan, in the electric vehicle industry products, services, sales model homogenization phenomenon increasingly serious situation, the new day not only launched a series of young consumers love the fashion of intelligent electric vehicles, but also through the online multiple consumer interaction activities, showing a refreshing brand image and personality expression. Experience of the Times, the new day will be micro-bo, micro-letter as the main communication positions, "15, thank you" as the main topic, by hand-drawn form will be 15 years of 15 influential events one by one show, effectively close the distance with consumers. In addition, the network media and print media coverage spread, for all-round promotion. The new day accurately realizes the importance of the marketing interaction, makes it the important thrust that the brand influence promotes rapidly. New Day electric vehicle representative (left third) to receive the annual Best Interactive Marketing Innovation Award New Day Electric vehicle spokesperson, President of the director of the Chen Kaiya said, the new day in the Internet to connect the brand with consumers, but also online under a number of "Bloom 15 years" as the theme of large-scale marketing activities. "15 anniversary of the car to buy the Lotto Super Gift package", "15 years of Thanksgiving customers big action free maintenance" and other series of activities throughout the country smoothly spread out, the new day to show the success of a strong brand personality and brand influence, in winning the public wide acclaim at the same time, also won the recognition of consumers. "China Marketing Festival" is the annual marketing ultimate Celebration. Since 2003 by the domestic marketing industry authoritative media, "Sales and Marketing" magazine launched, has more than nine years of history. By virtue of the professional degree and spread of "the first issue of marketing", it has become the largest and most influential annual summit forum in China's marketing circles, which is praised as the "final work" of China's marketing industry.