The best model to promote: ordering service

Article | Matt Villano from healthy snacks to underwear and software, more and more businesses are using E-commerce ordering mode. Birchbox is a company offering cosmetic ordering services and a pioneer in the field of electronic commerce, claiming that 400,000 subscribers have been ordered. Under the impetus of consumer and venture Capital society, this order mode is developing rapidly. Zuora is a software services company that also offers electronic ordering and billing services, and in September 2013 Zuora announced that it raised $50 million trillion in a round of financing, making the company's total assets $132.5 million trillion. "The biggest benefit of ordering this model is that you can choose between additional sales and regular income," says Dan Burkhart, co-founder and CEO of Recurly, a company that helps other companies with ordering services. "This business model is essentially the use of annuity income and annuity economics." "This is a very peaceful mindset for businesses, and for consumers, it eases their own concerns about products," Burkhart said. "2013, Birchbox company E-commerce sales have been on the right track, Birchbox will send some samples for their subscribers, after the use of users to provide all products." For example, an eye shadow palette's purchase conversion rate is 11.2%, and Birchbox says their eye shadow palette conversion rate is 10 times times higher than the industry standard. Some start-ups also say they are satisfied with the flexibility of the business model and can develop deeper relationships with customers. Bitters+bottles is a shop that sells upscale wines, located in the south of Los Angeles, founder Meredith Lantz and Joe Barwin experience in both physical stores and online ordering services. Each month they offer a handful of spirits and classic cocktails for ordering customers. "One of the benefits of ordering a service is that it's separated from other things and lets you just take some time to get used to something." "What kind of business we're going to become is ultimately up to the consumer, and we're just as they wish," Lantz said. "The order model is also a way to cultivate user loyalty, Aihui Ong is the founder of Love and Food." His company started with 9.95 dollars a month to provide ordering services in the Santa Clara Bay Area of California, giving subscribers a box of organic food or pure natural food, and the company would donate a meal through the international food Bank for every new order. "Between the concept of good and business, we hope that consumers will feel great about spending every time we spend here," he said. Ong said, "when they go shopping, they get a lot of pleasure." "Similarly, digital products companies are moving in the direction of subscription services," he said.The famous graphic image and typesetting software manufacturer, Adobe, has stopped its previously popular, out-of-the-way Photoshop product, instead offering a cloud ordering service--adobe Creative Cloud. Scott Morris, senior director of new Adobe Marketing strategy, said: "This is an important effort to reduce costs and maximize benefits for consumers." "Our engineering team no longer has to wait 12-24 months to launch their next new product, which is the previous model where we need to create and validate enough new functionality before we push the ready product to the end user." "There's no need to upgrade now, and we can focus on the constant flow of innovation," Morris said. ”