The best practices that run multiple sites are the same content no more sites contribute

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Running an attractive quality website can take a lot of time and resources, not to mention the creativity needed to make the site stand out. Sometimes, especially when it comes to very commercial topics such as exchange rates or equities, we see that some webmasters are trying to compete with the same Web sites to increase their presence in Google search results. If you want your site to appear in our search results, there are a few points to keep in mind when thinking about its strategy.

Some of the less creative webmaster, or the lack of time but the rich resources of webmaster, may create a lot of similar sites, but not necessarily in which to add unique information. From the user's point of view, this kind of repetitive web site in the search results, may constitute a bad user experience. Fortunately, over time, our algorithms have become increasingly adept at identifying similar content to provide users with different kinds of information. We do not recommend creating such a similar site because it does not make good use of your time and resources.

If all your sites offer the same content, no amount of web sites will contribute to the Internet.

While you can run multiple websites at will, keep in mind that users prefer to see unique, compelling content. It's a good idea to give each site its own content, personality, and functionality, which applies to any site, whether it's a personal site with one page of content or part of a large site. When you create a website, try adding something new or valuable to the Internet, creating something that your users have never seen, something that inspires and fascinates them, something they can't wait to recommend to their friends.

When presenting a website idea, you should first browse it online. There are a number of websites that involve ordinary services such as vacation planning, price comparisons or forex trading. Needless to repeat, with the existing topic of broad web site competition, often meaningless. It is often more practical and rewarding to focus on the smaller or appropriate topics that you are best at while the user competition may not be so intense.

A handful of webmasters choose to centralize their resources in one domain, but use their domain resources by creating a lot of smaller sites linked to them. In some cases, these sites are considered door pages. Without their own value, these channel sites will not stand the test of time in our search results. If you're registering a few domains but just want to focus on one topic, we recommend that you create unique, compelling content on each domain, or redirect all users to your preferred domain with 301 redirects. Think about the location of your site as if it were a restaurant: you want each dish to reflect the quality of the services you offer; If you always repeat the same dishes on your menu, your restaurant will not be able to do so well. Identify and enhance your strengths or uniqueness. Ask yourself the following questions: Where are you better than your competitors? What new services do you offer that others do not offer? What is the unique and attractive place for users to revisit, link to your site, and even recommend your site to their friends?

However, we do not propose to spread the stall too widely. It may be difficult to maintain multiple sites while keeping content fresh and appealing. Having one or several quality sites is better than having multiple sites with shallow, low value-added. As always, we encourage you to share your thoughts by commenting and posting on Google Webmaster community.

Original: Best practices for running ListBox sites

Reprinted from: Google Chinese webmaster Blog