The best thing for a business-to-consumer is to sell.

Today, there are rumours in the industry that the local corporate web site Dangdang will be a foreign capital http://www.aliyun.com/zixun/aggregation/6321.html "> Group acquisition." Have a long-term concern Dangdang E-commerce Personage thinks, Dangdang not long ago announced the news of profit to let the industry quite surprised, this does not rule out is will sell the symptom.





Then, Dangdang Joint President Guoqing in the Sina technology connection to talk about Dangdang selling rumors, said this is not groundless. He also hinted that the intention was to buy an enterprise that had competed in the market for 5 years. It is understood that this transaction is still in the negotiation stage, the two sides may be deadlocked on the price issue.





does not rule out this event is Dangdang's PR, and the possibility is also enormous. But realistically speaking, this is the best end of Dangdang, that is, the acquisition is the best end of the Web site.





first from the business model, it is the most bitter and the most tired of an e-commerce model.





China's current E-commerce industry, the first phase-is to achieve the stage of supply and demand has been basically completed, now entering the second phase, is to solve the supply and demand relationship of many problems derived, such as payment, logistics and integrity issues, and so on.





This is why at this stage, Consumer-to-consumer can have Alibaba, Consumer-to-consumer can have Taobao, and Business-to-business is missing a "lead eldest brother" reason. In fact, whether it is business-to-business Alibaba or Consumer-to-consumer Taobao, in fact these are E-commerce platform. These two types of e-commerce models in the platform does not have to consider inventory, logistics and after the sale of these three seats on the head of each businessman "Dashan." But if you are a product, whether you are a giant or a small shrimp, every day to consider this "three mountain." and Business-to-business and Consumer-to-consumer these two e-commerce models of the platform do not need to consider these issues, they are only a middleman, to consider these problems should be at both ends of those enterprises or customers.





and the business-to-business are different because they are really involved in the middle of the game. For example, the current domestic enterprises to do relatively good business, whether it is a comprehensive area of Dangdang and excellent network, or vertical field of the Beidou mobile phone network and hung-shun, are their own procurement of goods, and then resell to customers, so, inventory, logistics and after-sale are their trouble to bypass the past. Therefore, in the field of E-commerce, the easiest to do business-to-business, Consumer-to-consumer second, the most difficult to do.





Then look at the user size to see what the best end of the customer.





PPS Network TV President Xu Wei in the It Longmen share a story about his investors to tell him the size of the Chinese Internet users three levels, Liu Xingliang very agree with this statement.





China Internet service user size is roughly divided into three levels: the first level is millions users of the scale of the site. Millions other sites are the worst, its best fate is to be bought away, the most miserable end is the company disappeared, because millions other this level, in the Chinese Internet industry, the user size is too small a bit, if the business model is very focused, still can be better alive. This level of the site is difficult to go public, the best thing is to be bought by others.





The second level is Tens other network company, also depends on your ARPU value is not high. All of China's online gaming companies are tens of millions of user-level companies, this field has listed enterprises, because each user's ARPU value is very high, but also can live very moist, life is very good, very comfortable. But if it is not in the game field, it is more painful.





The third level is the most powerful of the billions of internet companies. In the words of the investor: "The eyes are closed and the money will come." ”





in China, most of the Business-to-consumer sites are the first level, and the best end of this level is selling. Of course, you have to as a career to do your life is also possible to do a good job to maintain a well-off is no problem. A few have reached the second level, such as Dangdang. However, when such a ARPU value is still too low, and the game can not be compared.





so, hard to do for 10 years or not to achieve "not bad money" realm of Dangdang, was acquired is the best outcome. Even if you zoom in on all of your Web sites for at least a year or two, selling is the best thing to do. (Liu Xingliang)