The Big bang of the Mobile electric dealer: The big crocodile occupies the entrance small fish to rob the market

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

Guide: Open mobile phone, Pad, a dazzling range of mobile electric business app, full of big alligator fish are competing for the ambition of mobile electric business. Mobile electricity dealers are already on the eve of the big break.

The first in the market share of the wireless Taobao, and not enough security, with micro-letter Tencent to mobile electricity merchants, and ranked closely behind the Beijing-east, is in full swing to decorate mobile future.

Alibaba Group Chairman Ma Yun released Hao Yan, "The responsibility of Ali Wireless team is to destroy Taobao", the importance of mobile electrical business is self-evident. Mobile convenience, so that the mobile electricity business gradually become people's hard demand for consumption.

This spring Festival, has done 6 hundred Li Group electronic Commerce hundred Li Electric business general manager Cheiyun to be particularly pleasantly surprised, through the handset buys the hundred Li goods the proportion from before 8%~10% to 30%. More surprisingly, surveys of user feedback show that many orders come from trains during the Spring Festival.

If, in the past, Belle also only sees the mobile electric business as the supplement and the increase of the shopping channel, then this matter is enough to let them ponder deeply, what the mobile electricity merchant to their true meaning is.

The importance of mobile electricity business is self-evident. Mobile convenience, so that the mobile electricity business gradually become people's hard demand for consumption. Alibaba Group Chairman Ma Yun is released Hao speech, "Ali Wireless team's duty is to destroy Taobao."

As early as the first quarter of last year, mobile power companies have become the first major segment of the mobile internet industry, accounting for 42% of the total size. After 2012 years of rapid development, today, mobile electric business is the trend of shopping, will become the main battlefield of the electric business. According to the latest data from the Q1 China Mobile shopping market in 2013, the volume of transactions reached 26.66 billion, the year-on-year increase of 250.3%. Mobile electricity dealers are already on the eve of the big break.

Mobile Electric business is a brilliant wind. Open mobile phones, Pad, a dazzling array of mobile phone business app, full of big alligator fish are competing for the ambition of the mobile power business.

"Mobile power has moved from 1.0 times to 3.0 times. "Shenzhen Electric shock e-Commerce Co., Ltd. founder Shangxiang analysis, 1.0 times Mobile electricity business is only the site traffic to add to the import and the extension of shopping channels, 2.0 of the independent radio companies appear, the 3.0 era of mobile power companies have become the majority of domestic mainstream electric power business strategic Heights."

Military battleground

"Attention" drives moving wheels

In late April, as the wireless Taobao blockbuster products launched Micro Amoy, took up the responsibility of the mobile electricity business, this is similar to Tencent micro-letter products called Ali's strategic level project.

Mobile Taobao "deformation" project leader Yushangwen told reporters that the next 1000 buyers will see 1000 different mobile phone Taobao home page, sellers can also be based on information flow and various tools to better operate their own stores, rather than on the periphery of micro-blog, micro-letter on the public account to "hunt".

The first in the market share of the wireless Taobao, and not enough security, with micro-letter Tencent to mobile electricity merchants, and ranked closely behind the Beijing-east, is in full swing to decorate mobile future.

BEIJING-East in the mobile market share in the second, but the current growth rate is not "second." BEIJING-East mobile end users are currently active users tens of millions, accounted for 10%, is more than 10% per month high speed growth. Turnover was around 3 billion in 2012, up 10 times times from 2011. This is the market drive, but also the importance of Beijing-east.

While others are still waiting for mobile payment outbreaks, certification information and other conditions ripe, Jingdong has to see the mobile operators as an indispensable opportunity. In the eyes of the Jingdong, now is to be based on unfavourable conditions to layout, if the Beijing East today do not prepare for such, then tomorrow when the "big guys" are all entered, there will be no more Jing dong anything.

In Liu, chairman of Jingdong Mall's board of directors, the mobile Internet is already the future of Jingdong. From the programming language environment, to the background of the architecture, to the application layer, the middle tier to the bottom, all the layout around the direction of movement. Jing Dong has to cover all the mainstream terminal Platform 6 clients, in addition to the cloud disk for personal storage cloud disk client, the other are mobile electric business applications.

and 2011, the establishment of the mobile end of the research and Development department, the direct report of the object is Liu himself, Jing Dong to the mobile electric business attention can be seen.

In the mobile end of the card is also a bit of customer-prudential products. As one of the first companies to enter the mobile business in China, every customer formally established the mobile Internet strategy in 2010, and has launched more than 10 versions of mobile products covering all major platforms. April 24 this year, with the rapid growth of mobile phone users, where customers are announced the establishment of Mobile Innovation Division, responsible for mobile terminal innovation business development and practice.

Prior to the opponent to respond to the van, the current number of orders from the mobile phone has reached more than 30% of the total order number, app terminal installation activation volume of more than 10 million. In the face of this achievement, where the founder of customer-Prudential products is to achieve this year in the mobile end of the subversion.

Even in the eyes of the internet big guy, mobile electric business still has all sorts of immature, but the psychology of the card position is already very common.

Domestic and foreign well-known offline brands such as Nike, GAP, Li Ning, Belle, the United States and other Granville are accelerating the layout of the mobile operators. The Danish fashion group Ling to the company's women's clothing brand Vero Moda also officially on-line its brand shopping app.

The big crocodile occupies the entrance, the small fish robs the market. Shangxiang described everyone's action as "unlimited scale, unlimited input". They attach great importance to the mobile electric business, which is driving the rapid development of the mobile electric business, which is the direct cause of the big explosion of the mobile electric business.

"Warp" moves big different

Convenient "Drainage" plan

For many years, every guest has been shouting "towards accurate recommendation to benefit", but today mobile end can provide accurate lbs data, the dream into reality.

Data analysis, where the customer found that the mobile platform of different mobile devices behind the crowd attributes are very strong, for example, IOS, pad people must be more than the Android people in the purchasing power, and the iphone users of the female population is very high. In addition, through lbs know the user is in the second-tier cities or three-tier cities, and even know the local weather conditions and other information, it can be for users to do "precision" marketing and recommendations.

The more rough model is that, with the above information and user history purchase behavior, every customer will never recommend to a female user a number of male supplies, and to the first-tier cities and the three or four-line city of different sex users to recommend and service content will be different.

Although the data available today can only provide a limited number of personalized services, but these services compared to the previous PC end has been more accurate and effective.

"This is the era of personalization, but also the era of big data marketing, everyone will see the content of their interests, and different users receive the nature is different content." Jing Dong Mobile Vice President Xiang Yuhong told reporters.

In fact, both Jingdong and Taobao are moving to implement their own "drainage" plan. It is based on this, the wireless Taobao to complete the "thousand people thousand noodles" marketing.

"Thousand people thousand Noodles", the female user will not be in the mobile phone Taobao home page to see she is not interested in electronic products promotional information, male users will not see all kinds of cosmetics and women. Usually only interested in animation or chasing stars, a year also can not sit a plane of high school students naturally will not see on the home page for his useless aerial travel icon. According to the needs of each person to customize, merchants in the mobile end of the information can be timely and accurate to reach the hands of new and old users, so that more accurate marketing positioning.

And this advantage, compared to the traditional electric business is unique. Precision Marketing will also become the future of the electronic business in the mobile end of the strategic focus.

Smart phones penetrate down

The whole nation calls for the mobile ecology of electric business

Shanghai 2012 Mobile Taobao users average annual consumption amount reached 1630 yuan, has been not low, but Zhejiang small city Zhoushan higher, the annual consumption amount reached 1721 yuan. Similarly, the purchasing power of mobile phone users in Guiyang and Wenzhou is higher than that in Beijing, while West Lhasa and Linzhi have unexpectedly squeezed into the top ten list of purchasing power.

Noisy for many years to kill into the blue sea market, the original access to the blue sea market is imminent. "Mobile internet audiences have moved from the early three low groups (low-income, low age, low education, they use mobile phones because there is no computer) to the three high people, the next 3 years will be back to the lower end of the crowd." Taobao 3 years in the wireless business of Taobao Wireless division president Chuchang, feeling at the rapid development of mobile Internet.

Many people in China have no PCs for most of their time, such as high school and wage earners, who are naturally much better at using mobile shopping than PCs. Shangxiang also told reporters that many of the three or four-line city people are more accustomed to using mobile phones directly to the Internet, they skipped the so-called PC Internet, directly into the mobile internet era. The wireless terminal becomes the carrier that the electricity merchant kills into the blue sea market.

2012 Wireless Taobao cumulative access to more than 300 million users, wireless Taobao Alipay transaction volume growth of 600% year-on-year, and the support of this data groups from three or four-line cities.

Why are the purchasing power of mobile operators in the three or four-line cities the first to explode? What they buy is not concentrated on the cheap two words? From the wireless Taobao trading records, they do not demand a brand less than the big cities.

It is also this group of people, the trust of the channel is often greater than the trust of local brand stores, they also become the first mobile power business advocates.

And those who sit in the office, all day to the computer's small white-collar workers, also welcomed the arrival of mobile electricity. The number of units that block online shopping sites is not a handful, and the mobile phone or pad becomes the only tool for these small white-collar workers to get online.

With the use of mobile phones, pad online shopping More and more people, the overall call for the trend of mobile electric business ecology has arrived. The continuous growth of mobile network users is the root cause of the Big bang of mobile electric business. The report of the Market Research institute BI FDI.

Individuation

Both Jingdong and Taobao are moving to implement their own "drainage" plan. According to each person's demand, the information which the merchant launches at the mobile end can arrive the new old user's hand in time accurately, causes the marketing localization to be more accurate.