The big change of industry: The Myth of real estate is becoming far away

This reporter Tanaka Shanghai reported real estate wealth myth has been clearly in the downlink channel.　　October 19, the "2010 Hurun Real Estate Rich List" revealed that China's real estate rich wealth than the peak of the 2007 cut by 25%, of whom the richest man Yang in 2007 shrank 86%, from the then 130 billion yuan to 18.6 billion yuan.　　In the real estate tycoon this personal (family) ecological circle, behind the upheaval is the whole real estate industry in the regulation and development of their own industry, the comprehensive role of the change quietly, as well as the collective fate of developers group. "Policy factors dominate the market, the real estate industry faces major changes."　　"The 2010 China real Estate listed companies ' evaluation Research Report", which was also unveiled on October 19, pointed out that in China's real estate market, government is an important factor that no enterprise can ignore. "First, the government is the market resource supplier, through the land market from the source control of the whole market trend; second, the government is a huge market demand, through a variety of civil servants, institutions and other housing-related policies to influence market demand and market product structure; third, The Government is the policy environment variable of the consumer and the enterprise various economic behavior, affects the consumer's purchase cost and the purchase way, the enterprise development activity, the sale activity and even is the product's concrete design condition. The Research institute analysts believe that the real estate market development in recent years, the specific situation, fully illustrates the government policy factors of the dominant role.　　The current strong intervention policy will have a significant impact on the market situation in the next six months, the real estate industry faces significant adjustment possibilities. China's real Estate Assessment Center believes that under the effect of austerity policy, the investment demand is squeezed out, the hot City market sales will drop sharply, the price increase lacks the support; the excess supply, which was led by high price, began to form a realistic supply in the second half of 2010, and the buyers (investors) expect to be changing,　　Investors with large listings face selling pressure. Relevant data revealed that China's real estate industry will become increasingly large-scale trend. The relevant institutions for the 2009 Shanghai and Shenzhen listed 105 and mainland China listed 40, a total of 145 real estate listed companies, the study shows that into the 2010 China's real estate listed companies 50 companies, real estate business income in 10 billion yuan enterprises have 11, 5 billion-10 billion yuan has 15, 5 billion yuan below 24 home.　　The top 10 Enterprises ' real estate business receipts accounted for 50 strong business income ratio of 52.04%. The size of the 50 real estate listed companies increased sharply in 2009 compared with 2008 years.　　The total assets of the top 50 companies are 1,779,168,000,000 yuan, the growth of 38.8%, operating income of 406.041 billion yuan, the year-on-year growth of 48.3%, net profit of 83.841 billion yuan, an increase of 67.38%. 2010 Shanghai and Shenzhen Real Estate listed companies comprehensive strength of 20 total assets of up to 61769.7 billion yuan, net assets of up to 202.38 billion yuan, accounting for the industry samples of the company's 59.99% and 57.43%.　　Compared with the industry average level, the 20 listed companies 2009 total assets, real estate business income, average advance payment, annual total market value, net assets and average inventory indicators, respectively, is the industry average of 2.94 times times, 3.16 times times, 3.51 times times, 2.52 times times, 2.81 times times and 3.08 times times. "Market environment stability is not easy, the advantages of enterprises face development opportunities." But at the same time, the market situation is changing frequently, and the model of development is in crisis.　　The analyst at the Institute of Yi Ju admits that crisis and machine coexist are the biggest fundamentals of the industry. However, the upgrading of the real estate industry and the wealth myth of real estate, to achieve a rational balance, the process is still long. The average wealth in 2010 was down 25% from 2007, down 3.7% from last year, but still nearly three times times 2006. The real estate industry is still the industry that creates the most wealth, well above other industries, and is twice times the average fortune in the second industry.