The big curtain opens the Hisense sports marketing to unfold successively

Beijing time November 3 morning, F1 the United States stood at the end of the Austin circuit. The Chinese brand Hisense (Hisense) first put the logo on the Lotus (Lotus) team racing car, as the team's performance, to become a touch of bright Chinese elements on the track. It is understood that in recent years, Hisense vigorously develop sports marketing, the Australian Open Stadium, the Bundesliga Schalke team, F1 competitions, will be concentrated in the second half of the "outbreak." Previously there have been reports that Hisense in sports marketing "expensive", but more revenue. "The Australian Open only one investment is tens of millions of, but every year in the world can be exposed 600 million times." "Hisense Sports marketing Spirit is" deep bone marrow ", recently, in its internal games, there are 9 countries and regions of foreign athletes to come to athletics. Market size is also in sync with the popularity of Ascension. According to the latest customs data, in January-September this year, Hisense TV overseas market brand revenue increased 110.8%, the brand accounted for 59.4%, brand sales rose 150.8% Year-on-year, the brand accounted for up to 53.8%. In addition, Hisense cold products also increased 18.4% year-on-year, continued to be the first seat of exports. So far, Hisense is also the only domestic brand in the Best Buy, Costco, Wal-Mart and other international chain of distributors such as home appliance brands. F1 USA standing at Austin Speedway