The big falls, Chen Tianqiao has to pay how much responsibility

About ten years ago, at that time, "Legend" is still the most popular online game, the highest peak for a period of nearly 700,000 players in the game, 7 years ago, Chen or that to 15 billion yuan to become the richest man in the mainland, two years ago, the grand Electronic reader Bambook debut, Soon became the Forces nouvelles in the electronic reading market.

In this context, graduated from the economic department of Chen Tianqiao in the domestic internet market is a smooth point of time, for the grand "China Disney" dream, how many people marvel at his ambition and ambition, but now the sound of the object of AWE is increasingly becoming a distant daydream.

Only when the grand want to once again take off the claws, it will find itself is bound by the invisible shackles.

The incomplete territory of the Empire

Compared to the April and July domestic network game revenue, "blood legend" and "legendary World" basically maintained a balanced state, each month can provide more than 180 million yuan for Shanda revenue, but "Dragon Valley" but from 124 million yuan plunged to only 55.7 million yuan.

The entire second quarter, the net revenue of Shanda games is only 1.13 billion yuan, more than 18% decline in the last quarter, net profit only 310 million yuan less than the chain fell 8.4%.

When the game business has become the main source of Tencent, NetEase and Sohu revenue, Shanda's gaming business has encountered an unprecedented dilemma.

In the development of self-development game is gradually stagnant, while the agent of the game has been slow to open the market situation, has relied on the network game to start a grand now is a succession of the above three companies, by the market's well-deserved hegemony into the need to compete for food and others chasing.

The big three lines of business, the game is declining, the video business is weaker, the first quarter of this year's revenue could not even be ranked in the top 10 of domestic video sites.

Now the grand biggest aspect undoubtedly in the digital content aspect, the grand has the beginning and so on the huge network literature resources, has the cloud in the bookstore such occupies the domestic more than 80% on-line reading market the big platform.

The first quarter of this year, Shanda literature main business income of 192 million yuan, an increase of 38.2%, for the first time, to achieve more than 3 million yuan net profit. According to Chen, Shanda literature will earn more than 1 billion yuan this year, while profits will exceed 100 million yuan, while the value of Shanda literature is now more than $800 million trillion.

A history of ten years ' failure

The Grand Retreat has already shown the plan of the transition strategy of Chen Tianqiao, but in fact he began to think about the Grand blueprint from a long time ago.

2003, Chen put forward the concept of family entertainment, 2004, Shanda began to implement the "Grand box" plan, in the overwhelming propaganda offensive and the "grand box" of the good ideas, we see is a grand through the television terminal to create a connected network and offline platform of the vision.

At that time, Microsoft was also taking a day-long loss for the Xbox, and until 2008 Apple's App Store and Apple were put into practice.

Its Xing also Bo, its death also suddenly, said is because of "grand box" idea too far ahead or too, said Chen overpass ambitious, the final result is, after more than two years of dismal, "grand box" finally had to sadly end.

And this product inadvertently also indicates a grand after the rough road of hardware terminals.

Bambook once occupied more than 20% of the domestic e-reader market, intended to replicate Amazon's content-fed hardware model in the Chinese market, and eventually failed because of its many flaws and differences with domestic consumption habits, and was completely forgotten by the market as the current tablet became popular.

The chance to lead two times in the end not only did not let Chen won the favor of the goddess of victory, but accidentally missed the opportunity to open up new markets.

Now, Shanda is making its third attempt on the hardware side by Bambook smartphones, but from the current results, there is still little improvement.

While Shanda officials said they were satisfied with the sales of Bambook handsets, in fact, the sales figures never disclosed and the cold echoes in the market did not convince people of their claim, while Shanda insiders bluntly said that Shanda's mobile phone was a complete tragedy.

Failure review of Chen Flyover

However, only content and platform for Chen is far from enough, Millet is only in the introduction of millet mobile phone only to get their status and value. Shanda has its own digital content, has its own platform, but still can not get through the final hardware terminal channel.

After smoothing over the past 10 years of the grand development trajectory, we will find that Chen Tianqiao's digital entertainment family dream more or based on the traditional desktop PC era to make judgments and decisions, in that era is really incredible, amazing.

When the Bambook launched, Shanda's own content platform was not fully molded, whether it was hardware, software or the online section can not provide users with enough good experience, so that it eventually become a short-lived product.

In the era of mobile intelligence, Chen Flyover did not show enough courage and sensitivity, but more reflects his timidity and conservative.

He didn't make good use of his platform and resources--or, he has not realized any of these advantages in the mobile language era, even if there are several projects in the Grand Innovation Institute to support his gains in the market, he still and the majority of the market, he chose to wait and see.

As a result, lei and millet have made the new myth of the Chinese Internet in the mobile intelligence era, while others, including Chen, have been forced to follow suit.

Since last October announced the privatization of the grand to the completion of the return of the city this February, proficient in capital operation of the Chen flyover only 4 months of time, in the market competition in full swing, the opportunity is fleeting, Chen is busy to build their own Chen family business.

Shanda has become a person's company of Chen Tianqiao, his preferences, judgments, and personalities will sway the fortunes of the entire company, even if he makes mistakes, and there is not much effective oversight and error-correcting, at least for domestic internet companies, which is very rare and dangerous.

Omission, inaction, this is the mobile intelligent era of the grand most lifelike portrayal, these problems make many people feel disheartened, in the last two years, more than 20 grand executives chose to resign, covering the game, video, including a lot of grand business.

Want to be a leader, the final drubbing and return, want to follow the tide of the times, but also suffered a defeat, this is the big disease of today. And from a certain point of view, today's grand dilemma almost 90% of the responsibility of the Tian Bridge is responsible for one person.

And failure has been buried since 10.

Heavy backs

Shanda also has a lot of opportunities, it still has a domestic unmatched content resources and platform, it also has grand Innovation Institute such a strategic project, there are Shanda online so that can effectively bring benefits products.

From the year that Chen the digital entertainment family, Shanda has quietly started its own strategic investment plan, which has invested more than $1 billion trillion in 10 years.

These from a certain point of view, are both grand and Chen overpass of the hand, but compared with other competitors in the market, the grand killer is obviously not much damage.

In the most profitable business, it does not make enough money, on the most promising projects, it has come up with a truly revolutionary product.

In other words, Shanda is no longer the protagonist of the market, it is now more like a look very gorgeous puppet, more like a exaggeration more complicated bit, it can also attract the audience's attention, but has not changed to how much applause and applause.

Once created the "legendary" wonders of the grand now need again need to find a similar magic weapon, otherwise it's a set of transparent shackles will only push it to an end.

We are curious, whether Chen Tianqiao still to his "Chinese Disney" dream every year, that once in the hustle and bustle of the imperial dream, whether already with the grand reality gradually depressed and become a history of the past and memory it?

No one knows.