The price war of electric dealers is all round!
Day Cat Electric City announced that subsidies 200 million yuan to support the platform to open up a price war business;
Jingdong Mall announced that in 5 June, will take out 500 million yuan to promote the appliance products;
Dangdang announced to 70,000 kinds of fine books full 88 yuan and 88 percent discount promotional activities to kill into the price war;
Suning easy to buy announced, plans to invest 2 billion yuan in special supply and 400 million yuan concessions;
Amazon announces that it will fully authorize its Chinese team to carry out such activities as necessary.
"51" vacation one, five big electric power business giant brewing price offensive recently unveiled.
, daily economic news reporter yesterday (May 9) interviewed learned that there is a point of view, the price war is the power of the big boss of the demand for funds, through the fight for market share, while attracting consumers to the platform to spend, and thus attract venture investment.
price war broke out
, "The first quarter of 2012, Chinese consumers shopping website market share," the report showed that the first quarter of this year, the top six market share is the cat, Jingdong Mall, Amazon China, Tencent Business, Suning easy to buy and Dangdang. The daily economic news reporter learned that at present, in addition to Tencent, the other 5 all joined the price war. The 5 companies accounted for more than 82% of the national market share.
May 8, Jingdong Mall said that in 5 June, will take out 500 million yuan on home appliance products to promote, to pull large household appliances sales. This is widely seen in the industry as Jingdong Mall on the previous suning Tesco, Amazon China and the cat to provoke a 3C price war response. Jingdong Mall also revealed that, in addition to carrying out promotional activities, it will also be in logistics, after-sales service to increase investment in order to further improve the enterprise's industry, supply chain.
Suning also announced that this month 16th ~ 18th to start the "E18 May season" large-scale promotional activities, plans to invest 2 billion yuan in special supply and 400 million yuan concessions. Prior to this, Suning easy to purchase investment 1 billion yuan special best-selling source and hundreds of millions of concessions have just ended the sale.
Earlier, the days of Cats, Dangdang, Amazon and other announced their own price promotion strategy. The cat announced that it will be the first to give subsidies to businesses, support platform for businesses to open 3C digital electrical price war, subsidy reached 200 million yuan. Dangdang has teamed up with hundreds of publishers, 70,000 kinds of fine books full of 88 yuan and then hit 88 percent of the preferential promotional activities to kill into the price war.
in the face of the fierce price war, Amazon Global senior vice President Sebastian Gunningham came to China, to cheer for his colleagues, he said, "Amazon China will be based on their own situation to arrange a variety of promotions, we will fully authorize the Chinese team to carry out the necessary such activities."
"A new round of price wars is now more extensive, with all of the top three dealers involved, so we expect prices to continue to fall in the next two months, including air conditioners, televisions and ice-washing products." A Amoy net analyst did not recruit yesterday to say to the reporter.
the price is to rob the wind to vote?
According to industry personage analysis, successive "strategic capital investment" and "the net lowest price undertakes" behind, its deep-seated reason, is the electric quotient big guy to the capital demand.
, an analyst at the China e-Commerce Research Center, told the Daily economic news yesterday that the main purpose of the price war was "to gain market share, and to attract consumers to the platform, and to attract the investment of VCs" after the market share was Mo Dai.
she said that from the end of last year, the investment of the electricity business is getting colder, the investment is more cautious, the main reason is that the electricity business has failed a lot. China's online retail market traded at 218.8 billion yuan in the first quarter of 2012, down 4% per cent on the chain, according to data from Analysys International yesterday.
In addition, Eric Consulting analyst Ding Jiaqi said that 3C digital and home appliances category because of the unification of commodity standards, relatively high prices and consumers are more sensitive to price, often seen as the industry is the most suitable for price war category. Therefore, almost every round of "price war", 3C household appliances are the main force of goods.
"in the current industry pattern, through the price of war users, rob the market can not be avoided." But the price war is only to attract users to buy a single means, to let consumers become loyal customers of enterprises also depends on the soft power of enterprises. "Ding Jiaqi said.
