The big guys involved in the price wars of electricity dealers pleaded guilty but compensated or dystocia

"The Silicon Valley network September 11 News" Play price war electric dealer has the trouble. Recently, the National Development and Reform Commission price supervision and inspection and antitrust Bureau of the August 15 electric dealers "price war" launched an investigation. At present, the NDRC initially identified the price war, Jingdong Mall, Suning and Gome and its online shop suspected of price fraud: promotional price higher than the original price, not fully fulfill the pricing commitment, take their own unique products to participate in comparison activities.





However, if price fraud is determined, in the "8 15 price war" to take out the real gold and silver consumers how to defend rights? Yesterday, the reporter interviewed the above three electrical appliances traders understand that Jingdong mall, Gome has not yet developed specific consumer compensation programs, and Suning Yi said, has been in accordance with previous commitments, give double pay.





The three power dealers have admitted that there are problems





"8 15 electric dealer price war" although let the electricity merchant's flow to increase greatly, but also caused the NDRC's attention. According to the media to refer to the relevant department spot checks of 15 products show that the gross margin of these products up to 4%, up to 22.43%, even if the highest gross margin after promotion to reach 10%.





on this, Jingdong Mall admitted to the NDRC investigation identified "0 margin" commitment does not conform to the truth. Jingdong Mall to the New Express reporter sent a response said: "The activity on the day Jingdong Mall big household appliances gross margin of 8% or so, but still some of the goods did not reach 0 gross profit." ”





Gome yesterday also issued a statement said: "Will actively cooperate, and consciously maintain and promote the healthy and orderly development of the electrical business sector." In the current promotional activities, we actively fulfill the promotional commitments, but the actual operation of the process objectively exists in the implementation of a timely manner and a small number of individuals in violation of corporate regulations, and the intention of the company to violate the behavior, this is the enterprise can not tolerate. ”





According to the Shanghai report, Suning easy to buy the person responsible also admitted that the electric business is not standardized operation, the company is in the internal existence of some irregular operation for rectification, but adhere to the line under the synchronized low price strategy will not change, according to the requirements of the regulatory authorities increasingly standardized.





consumers should pay attention to rights





in any case, consumers have become a "victim", then consumers if they have "hand in blood", but did not buy the above-mentioned electricity quotient of the so-called lowest price of goods how to defend rights?





reporter learned that suning has issued the "September parity difference double return activity rules", the parity object directly to Jingdong Mall, as long as the price of shopping before the report or shopping to find suning easy to purchase prices higher than the Beijing-east, you can get double the difference compensation. Su Ning Tesco executive vice President Li Bin told reporters, "At present Suning easy to purchase has been in accordance with the promise of double difference compensation, the relevant evidence has been handed over to the NDRC for review." ”





and Gome Electric and Jingdong Mall in this respect is relatively backward. Yesterday, the gome responsible for the new Express, said, "in response to the price of electricity dealers part of the problem, the company will be in accordance with the relevant requirements of the NDRC active rectification." But for consumers, the company also has to consider the issue of compensation, but the specific plan remains to be discussed. ”





Jingdong Mall said, "Jingdong Mall has been actively cooperating with the NDRC's investigation, and respect the NDRC's investigation results." But in this price war, the consumer buys ' high price ' the goods after the payment stipulation, we are discussing, the detail is still in the discussion. ”





Reporter observes





the end of the price war on electricity dealers or consumers





has always been, each channel price war, manufacturers are more cooperation. But in the price war, the voice of the manufacturer's opposition continues to be heard. "We will not support three electric dealers to adjust prices, the price change is too big for us is unacceptable, but the platform of the electric business is beneficial to our product sales, or will continue to cooperate." ”





Changhong Group spokesman Radian a few days ago also revealed that manufacturers do not want to support the electricity dealers to the price war into the intrinsic reasons for the normal. "At present, the electricity merchant price war has not harmed our interest." But in the long run, there is a tendency to depress manufacturers ' profits. We hope that at the same time, pay more attention to distribution, service and other protection. ”





price war continues, will seriously damage the interests of suppliers, and even to the entire household appliances industry, product innovation and quality has brought great harm, and ultimately for the loss of the bill is also consumers. According to the New Express