The big picture and then the details--140 characters Weibo marketing core

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Google's founder Sergey (Sergey Brin) and Larry Page were able to explain their new product to investors in a simple statement: "Google lets you get information around the world in one click." "I counted the number of words in Google's sales speech and found it was perfect for posting on Twitter--64 letters (the number of words, including spaces and punctuation). Of course, Twitter now allows users to post messages with a maximum of 140 words. I think it's a great workout for business experts who have racked their brains to improve the information behind new products, new services, companies or new programs. If you want someone to sell your product or service, you'd better show him a big picture in one sentence, which is what he expects. Can you describe the product in 140 words or even fewer words? If not, go ahead and rework yourself.

This is not a rhetoric, there is a scientific basis behind it. John Medina, brain scientist at the University of Washington (University of Washington), said the brain was designed to "see the big picture first, then the details." "He told me an interesting story about the evolution of the human brain--Medina said," When the primitive man was confronted with the same tiger, he wouldn't ask, "How many teeth does the tiger have?" And ask, "Will it eat me?" First the big picture, then the details.

Recall that in the past, in some communication activities, ask other people's information, such as work, home and so on, and then in the next 10 minutes of conversation still continue to confuse? This is because chatting was too random and provided too much detail before the big picture.

People in Apple's marketing department are familiar with the problem. Every time Apple in the new product launch, it is a phrase for everyone to convey a frame of information, and each time no more than 140 letters. For example, the MacBook air is simply the phrase "the world's Thinnest notebook computer" (thinnest notebook.). "If this is all you know about the new computer, it tells you a lot of information." What about the ipad? A revolutionary and fascinating device containing Apple's most advanced technology (Apple's most advanced Marvell in a magical and revolutionary device.). "I have to say that Apple did really well."

Microblogging marketing more and more people in the marketing community attention, but as a new marketing platform, how to use the platform, many people have different ideas. What I'm trying to say is not to give too much detail before the big picture, and a short, powerful message that conveys real good ideas and gives you more effort. "First big picture, then details", this is the essence of Weibo marketing, but also the success of micro-blog marketing key.

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