The big price war of electric business giant, aroused social high concern

Jing-dong, Suning, Gome and other electric giants burst the price war, causing high social concern. Danyang, a spokesman for the Ministry of Commerce, said yesterday that it was necessary to determine whether the so-called "price war " was illegal. whether the behavior of these e-commerce enterprises is illegal, it needs to be judged by the relevant law enforcement agencies, such as price authorities, industry and commerce law enforcement departments and other law enforcement bodies to investigate evidence.

Regardless of the real fight, and regardless of the subsequent capital Yang, Jing Dong and Suning's melee "price war" so many people look forward to a "golden" shopping opportunity. But look around the house, some microblogging users can only feel, if not "cage", there is nothing to buy.

Some of the data from the 16 to 18 economic and social Development Report, released recently by the National Bureau of Statistics, explain the reasons behind the phenomenon, namely, that durable goods are already spreading rapidly in China.

By the end of 2011, the average number of Chinese urban households had 18.6 cars per hundred, compared with 17.7 at the end of 2002, 205.3 for mobile phones, 2.3 times times more, and 81.9 for home computers. The average household of rural households has 61.5 refrigerators per hundred, an increase of 3.1 times times, 22.6 units of air conditioners, 8.9 times times more, and a mobile phone 179.7, with a growth of 12.1 times times.

The above data to the electricity commercial war to have four point enlightenment. First, the electric war may have to play, because the speed of the popularization of electricity to accelerate the first purchase of large household appliances, the number of households has been reduced, the market competition has been white-hot. 2011 China appeared the overall surplus of household electrical appliance capacity, which by the end of last year, the domestic air-conditioning inventory exceeded 11.98 million, reached the highest point of history, to inventory from the beginning of the year has become a lot of white home appliances manufacturers market sales The most important job.

Second, the electric war only hit the consumer upgrade products can effectively attract urban demand. In the case of small mobile phones, statistics from the National Bureau of Statistics show that most rural households have more than two mobile phones, on the basis of which they still have to attract the continued consumption of durable goods, lest innovation and product upgrades can be done. So the electric war, if both sides are not sincere to take out some high-grade upgrade products to reduce prices, both people can not afford to interest, and really some sorry to the Jiangdong elders.

Third, the electric war is still facing the countryside, because the rural household appliances consumption lags far behind the city. From the point of view of every hundred households, the 2010 town market, refrigerators and washing machines have more than 95 units, color TV more than 137 units, while the rural market, the number of refrigerators in 26 units, washing machine for 46 units, color TV for 94 units. Similar to computers, refrigerators, air-conditioning and other household electrical appliances potential consumption capacity is still large, whether the need to use some more people "like" network propaganda to send home appliances "go to the countryside"?

Four is because of the low amount of car ownership, car network consumption may become the future of the main battlefield of electricity. In the BRIC countries, China's car ownership may be higher than India's. Brazil has 6.9 cars per hundred in 2008, according to the BRICS statistics Handbook, and Russia has a whopping 22 cars per hundred in 2009, and 17.5 cars per hundred in 2010, even in South Africa, on the African continent. In China, there are only 6.5 cars per hundred people in 2010, and only 1.4 in rural areas. China seems to run fast, but the foundation is really thin.

Jing Dong and Suning in the big home appliances market "Dance is very busy", side of the cat has been in the car market to count money. August 8 8 o'clock in the evening, Mercedes-Benz B-Class luxury sports wagon night version in the cat Mercedes-Benz flagship store, less than 3 hours, 398 Mercedes-Benz cars sold out, equivalent to the line of all 4S shop Mercedes-Benz B-Class car sales 10 times times.

The market is expected, this year, the cat car sales are expected to break 4,000, other electric dealers in the big home appliances market yell at the challenge should be stepped into the blue sea market?