The "big scuffle" of taxi application

Absrtact: In the rapid development of mobile Internet and the market situation of the difficult to catch a taxi, taxi software is setting off a wave of new upsurge. Toll increases as a taxi application of the core function has also been controversial, taxi software has been repeatedly stopped. Recently, there have been reports that

In the rapid development of mobile Internet and the market situation of the difficult to catch a taxi, taxi software is setting off a wave of new upsurge. "Fare increase" as a taxi application of the core function has also been controversial, taxi software has been repeatedly stopped. Recently, there have been news that the Shenzhen Municipal Commission asked taxi drivers to uninstall the mobile phone software. In this respect, there is a voice questioning whether the local government's approach is simply because of the drawbacks of the fare increase function?

According to the Shenzhen News Network, the Shenzhen Municipal Transport Authority said it was stepping up research on the access standards and management norms of third party services such as mobile phone software, and on this basis to promote the application of new service modes such as mobile phone calling and network calling vehicles.

In response to the recent mobile phone taxi software was urgent "stop" the matter, Shenzhen Municipal Transport Authority said that after the investigation of Wuxi, Shanghai, Suzhou and other cities, combined with Shenzhen situation, is currently intensifying the study of mobile phone software and other Third-party service providers access standards and management norms, for the end of the year before the introduction of measures. It is reported that the new service agencies will be in the current call car software based on the promotion of mobile phone calls, network calls and other emerging services, such as the application.

The "big scuffle" of taxi application

According to the legal Evening News reporter noted that the current taxi software has not been a single big situation. Each taxi software is busy expanding its own territory, to win a large share of the market. In Beijing alone, there are no fewer than 5 software competing for turf.

In order to survive and enclosure, the competition between the app has gone to madness, pushing the team to "camp" the Gothic gathering place, send the beauty send the rice delivery flow, give the driver a virtual order, subsidize the passengers ' red envelopes, send referral fees, and even staged Kangwu because of the conflict ...

Shortly before the media exposure, many drivers received a taxi software mass text message: The driver does not install other taxi software, its voice system has also been frequently interrupted similar content. And in some of the recent offline activities, in the distribution of gifts, the taxi software sales staff will secretly the driver's mobile phone similar software uninstall off.

In the continued heat of the investment in the wind, this survival competition has become white-hot, in order to clean this board, taxi software competition is inevitable.

In addition, the 21st Century Economics report said, "They've been looking for me several times before, but I've never had a smartphone." "From Kaifeng, opened in Guangzhou Rental has more than 20 years of horse Master said, until three days ago, his brother changed a Samsung, the old IPhone4 gave him, so he finally agreed to tick a taxi promotion staff, with this new gadget."

In the Pearl River New Town Huaqiang, airport and other taxi drivers to rest, gather place, these taxi application of the promotion staff will take pains to recommend to the drivers. Master Ma said, one example that they often cite is that after the driver used the software, the one-month income increased by 1000 yuan. With consent, these "young people" will help some older, unfamiliar smartphone users to download software, explain the use of methods, and give a mobile phone bracket.

Zhang, CEO of the Mobile Internet research agency, said that the mobile Internet was used to solve the asymmetric information between passengers and taxi drivers, and the information matchmaking mechanism could make taxis more efficient and solve the problem of getting a taxi to a certain extent.

Taxi small secret developers easy to use the car's vice President Yang Yun that the taxi is difficult on the one hand from the Chinese people's transport consumption upgrade, taxi demand increased; On the other hand, in the supply side, the regulator on the number of taxi inventory control.

But in the north, and many other cities facing the difficulties of taxis, according to Yang Yun research data, the taxi empty rate has reached about 40%. This is caused by the rush hour when passengers cannot reach the car, while the leisure taxi driver is not alive.

"Whether it is peak or leisure, taxi software can be set information, reduce the information asymmetry between the two sides." Yang Yun said, this lets the taxi app face a rigid demand market.

The report also said that since the beginning of 2012, the launch of the car, a variety of entrepreneurial companies have followed up, the current market has as many as dozens of similar applications. Easy to think about the Android platform for a taxi app download a survey data, said this April, tick-tock taxi market share of 36.8%, rocking recruit car for 21%, easy to take a taxi for 14.9%, a taxi small secret for 13.3%.

However, since this is a just-started market, the variables are too large and the pointers to similar rankings have relatively limited significance. Take a taxi for more than 13.3% of the small secret, it did not enter the market this April, and currently only covers the Beijing market. According to the data disclosed by Yang Yun, the number of taxi cabs covered by taxis is more than 16,000 vehicles (about 66,000 taxis in Beijing), and the number of users has exceeded 100,000.

"Taxi hire software market may face a higher policy risk." "Yang Yun said, easy to use car was established in May 2010, located in the" use of mobile internet and cloud computing technology to expand the travel car market ", but for this policy risk considerations, the beginning of the starting point on the business car, such as a clear profit model business, until the April this year for strategic layout needs, To start the taxi market for a small taxi business.

The hot discussion of "fare increase"

As a key function of taxi application, the fare increase has also aroused some controversy. Some people think that this function can effectively improve the success of taxi electric strokes, but also to a certain extent to solve the problem of the difficulty of the taxi. But there is also a sound that this appears to be causing unfair competition.

According to the legal Evening news, in mid-April, Beijing traffic department began to part of the taxi software "fare increase call" business clean-up; at the same time, the Wuhan Municipal Traffic Bureau passenger Control Office, the taxi enterprises to use the "fare increase call" software driver supervision, urging them to strictly enforce the price department approved the charging standards; May 12, Nanjing passenger Control office said the crackdown on the software to call the fare increase service.

At the same time, the legal Evening News also learned that "Beijing taxi call service management trial measures" will be implemented in June. According to the method, Beijing will set up a unified special service number scheduling platform to promote the joint call service, to provide 24-hour phone calls, the network about cars, mobile phones and other telephone call services, which means that the city will launch a mobile phone client car software.

The report also said that no matter what kind of taxi service, there is room for fare increase. In particular, the use of vehicle software in the process, a small increase of 5 yuan, as well as drivers have encountered a fare increase hundred yuan phenomenon. Of course, this part of the proceeds are now owned by taxi drivers.

Some people in the industry said that the fare increase is suspected of malicious competition, taxi operators do not have the principle of fare increase, will have adverse impact on the market, taxi drivers will be "choosers".

With the implementation of the "Beijing Taxi Call service Management trial method", the Municipal Transportation committee and the Transport Authority have made it clear that the regulation of the rental industry will be introduced as soon as possible. The calling company shall not provide the calling service for the bidding vehicles, and shall not carry out the disturbing order behavior such as privately-run and vicious competition.

At the same time, according to the 21st Century Economic Report, the Shanghai Municipal Bureau to the port, said that the mobile phone call software is a taxi booking services, a way, in the industry worthy of reference, but the third party called the car Software "fare increase about car" behavior is not recognized.

"The use of Third-party mobile phone software to achieve the" price outside the fare increase "behavior is a violation, we also hope that taxi drivers can consciously comply with laws and regulations and industry regulations. Said the head of Shanghai Municipal Bureau of Cooperation and exchange.

"We can't just punish them because we don't have any laws or regulations on this piece, and we won't ask them to uninstall the third party call software," he said. The person in charge also said that they manage the "helpless".

Industry scholars believe that the rise of taxi software is precisely because the "taxi is difficult" objective existence. In the face of such a huge market, the government and the market, this "two hands" is indispensable, but the government can not simply "crackdown on", should study the market rules and practical needs behind it, to properly guide and improve the legal supervision.

"We are also sure that the convenience of taxi software to passengers and taxi drivers, if you can reasonably meet a part of the market demand, the parties are more win." "The director told the 221-century economic reporter.

Is the government's interests shaken?

For the local government in the near future of the emergency call to taxi software, there is also a voice that this may be due to some of the interests of the government involved.

According to the Guangzhou Daily report, a related industry personage who declined to be named said that taxi software has been the urgent call for supervision and other aspects of the problem, but the adoption of such an urgent and extreme measures, because the taxi upstream and downstream of the derivative business by a government-backed interest groups operating, very tightly controlled, and the use of taxis, Caught off guard and touched their interests.

"For example, the Commission is being set up a call platform and other services, has not been put into use has been the impact of taxi applications." The person said, more importantly, because the taxi application can bring orders to the driver, so in the future with the taxi drivers will be more and more close to a taxi application enterprises, and taxi applications in the master of this part of the resources, once the business model involving taxis upstream and downstream industries, will certainly touch on the interests of the Government-related enterprises. His statement also with the Guangzhou daily prior to the investigation of the "two, including the Municipal committee issued the traffic in hand, good taxi taxi software is not in the notice of the disabled taxi software to stop the list" of the information coincide.

He said that the main reason for the smooth promotion of mobile phone software in Shenzhen, in addition to the driver's incentive policy, Shenzhen does not have a unified taxi service platform, the public taxi is the root cause of the difficulty. Guangzhou Daily also learned that in 2010, the Shenzhen Municipal Commission has proposed to unify the city taxi call platform, after 3 years, but not according to the plan on line. In this situation, the mobile phone call software services in due time.