The biggest annual anniversary celebration of Suning purchase

Million goods 0 yuan purchase, book the whole audience to buy how many back, 1 billion red envelopes every day hair ... August 15, Suning easy to buy the largest anniversary of the annual event, to 10 times times more than sales year-on-year growth leading the entire electricity market. At the same time, its first to enable the electric business industry's first "logistics distribution delay compensation policy" for the shop celebration activities escort!

"Price lever" + "service coordinates", facing the bottleneck of sustainable development of the industry, Suning easy to buy two ace trump card "price card", "Service card", a strong attack to become the third quarter of the market leader in the electric business.

According to the executive vice president of Suning, Li Bin, 818 anniversary of the first day, Suning easy to buy the number of visitors that the same period of growth nearly 10 times times the results, while the PV number increased 12 times times, and the overall sales scale has grown 10 times times year-on-year! and its Baidu index on the anniversary of the first day also made more than 10 times times the growth of the chain, Suning easy to Buy is rich and famous, is this time the biggest winner of the electric business war.

"This is an unexpected surprise," said Li Bin, an executive vice president of Suning and Tesco, "We have been preparing for it (anniversary month) for up to three months, both in terms of activity and publicity efforts to ensure a significant increase in traffic and sales."

At the same time, Li bin frankly, peer enthusiasm to the most easy to buy suning birthday surprise. It is understood that, including Jingdong, Gome Online mall, Amazon China, Xun network, including the domestic mainstream home appliances, 3C website, all involved in suning easy to buy the August promotion, netizens called the biggest "price war" in the history of the electric business.

Li bin said that thanks to the wide attention of consumers, suning easy to purchase web site visits on 15th, 16th morning 10 points have reached the peak two times. "The sudden increase in the flow of people, in addition to testing our background hardware technology, but also on our commodity reserves, logistics distribution, customer service and other aspects of the test, the fact that Suning has been able to purchase a leading qualification and strength."

Industry insiders said, after 3 years of market experience, Suning easy to purchase has shown a strong market influence. Whether it is marketing, or resource integration, service transformation, brand communication and so on, has been increasingly formed their own characteristics. With the return of the electric business industry to the concept of the retail track, at this time, Suning easy to buy the first start of the "service War", undoubtedly to promote the entire industry towards the development of retail trade has played an important role.