The biggest feature of this phone is that it has 4 infrared cameras in front.

The day before yesterday, Amazon CEO Bezos personally released the company's 4-year-old mobile phone Amazon Fire. The most distinctive feature of this phone is the 4 IR cameras, which enable 3D interactive dynamic viewing techniques and Firefly object recognition technology that can identify more than 100 million items.

After the press conference, Bezos received a brief interview with Re/code to further discuss the related issues of the mobile phone.

Customer positioning

Including new buyers and users of the original smartphone. The main positioning is loyal Amazon customers (like other Amazon hardware products), Amazon Prime customers, those who love amaozn ecosystem users.

Bezos believes that the key to the success of any product is to provide differentiation in a useful way. It is easy to differentiate, but at the same time it is useful to differentiate. Amazon worked for this for 4 years.

When does the idea of a dynamic perspective form?

Bezos said that Amazon initially conceived ideas such as dynamic visual angle, Firefly object recognition technology and so on, and then constantly optimize the adjustment. The idea of implementing advanced technology in the process is gradually being replaced by ideas that are useful to most users. For example, automatic scrolling is the most effective gesture operation.

Tried to get a dynamic view with a front camera only

Bezos said Amazon had done this in research and development but failed. For many reasons, the first is to turn on the front camera at all times, which obviously consumes a lot of power. In addition, the vision will be more narrow, only one camera is not strong enough.

Dynamic viewing does not cause battery time problems

Bezos said that the dynamic visual angle of the design goal is full time use. All mobile phones are equipped with a large battery, and can guarantee the user's expected endurance time.

No major breakthroughs, but inexpensive.

Re/code proposed that the phone does not have much revolutionary breakthroughs, Bezos admits. But he says 32GB, 4 cameras and rich features are attractive for only 199 dollars. and At&t's package plan is also very good. Bezos also noted that Amazon would consider providing data service subsidies (sponsor data) If future users were interested.

Mobile phones are made by hardware contractors

This is the same as other mobile phones. But the design was entirely done by Amazon's team in Seattle and California.

The application of the third party development based on dynamic visual angle and Firefly is full of expectation

Bezos believes that Amazon's dynamic perspective and Firefly provide developers with unprecedented opportunities for development, and they are looking forward to third-party applications.

How does Amazon expand the user base?

Bezos simply insists that Amazon has a wealth of documentation, good tools and teams to help developers, but there is no plan to do anything special to expand the user base.

Will it be sold overseas?

Bezos didn't answer, just say please keep your eye on it.