The biggest policy dividend of internet finance is the pilot of private banks down

These two days, the internet financial industry's largest policy dividend is the pilot of private banks down.

Participating in the pilot scheme of private banks are Alibaba, Wanxiang, Tencent, business Source, Juneyao, Fosun, Shang Hui, north China, Chint, Huafeng and other 10 private capital to participate. For these 5 private banks, the State Council's principle is a mature family, a group.

Next, these pilot projects will follow the principle of co-sponsors, with no less than 2 sponsors per pilot bank. Ali is with the Hangzhou universal application, as to whether in Shanghai, or Hangzhou, is not sure. Tencent will also lead the establishment of private banks in Shenzhen before the sea, and is currently in the process of qualification review.

According to China's understanding, these private banks will be based on the "banking law" on their business scope, service groups, as well as the type of business will be clearly defined, there are some existing commercial banks can engage in business, private banks do not.

I think this is a small opening in financial policy, so that private banks to more services to small micro-enterprises, to supplement the existing banks can not cover these people. But services to small, this is enough to let Tencent, Ali by the advantages of their own internet, better to engage in financial business.

Vampire

Among the requirements of the pilot programme, the private banks identified 4 business models: Small deposit small loan (limit deposit limit, set the lower limit of wealth), large deposit small loan (limit of deposit limit, limit of loan limit), public deposit and loan (only to legal person not individual), specific area deposit loan (limit business and area scope).

Alibaba intends to apply to the "small deposit Small loan" mode, Tencent for "large deposit small loan" mode, the Tianjin promoter applied for the pilot for "public deposit and credit" mode.

From the comparison of Ali and Tencent, why Ali is a small deposit, and Tencent is a big deposit. Look, the difference between the two business, there are a lot of meaning.

At present, Ali's small micro-gold clothing (Alipay + Ali Small loan) covers the small loans, payments, credit cards, financial products and other related businesses. After obtaining the licence of the private bank, Ali can have the deposit business, this to supplement its Ali small loan capital has the very big help, in addition, Ali will also launch more financial products, to solve the consumer demand for investment.

At present, Ali through the payment has included more than 300 million users, these users have a large number of small storage opportunities. And Tencent's Tenpay, before most users are the use of Tenpay to buy QQ game coins, for the power to pay the opportunity to small, the original user base is not enough. Next, need to use micro-letter, hand Q as the representative of the mobile end, as well as Tencent Network for the representative of the PC side, to do more to try. In addition, Tencent and Ali in the positioning of the storage to distinguish between each other can avoid some direct competition.

The two private banks will be more in line with the market requirements of the way to carry out, next, the entire commercial bank deposit interest rate marketization will accelerate.

Before, about the balance treasure has a lot of debate, said the balance treasure is a vampire, because the bank's deposit interest rate, so that the bank's loan interest rate also increased, and the cost passed to the enterprise. The logic of this inference does not make sense. However, next, Tencent, Ali and other private banks, will further promote the deposit rate of the market-oriented process. This two days, the central bank governor Zhou Xiaochuan also made clear that the next year or two, deposit interest rate market will fall to the ground. This also means that the cost of the entire bank will rise, users will vote with their feet, in some people's eyes, perhaps private banks are really vampires.

But, Ali, Tencent will promote the interest rate marketization at the same time, will originally belong to the interests of depositors will return to the user.

Small loan, large deposit small loan, Tencent, Ali these two enterprises will be mainly to small micro-enterprises to provide loan services, Ali is obvious, will use Ali small loan to issue loan services. Tencent will use micro-letter to attract businesses, using micro-letter payments to open Business services, and then to small micro-enterprises to provide loan services, or direct export of financial services, to other electronic business platform to provide services to businesses. From now on, the two companies are not covered by the original commercial bank. In the customer base, the conflict is not big.

Internet Banking

Predictably, these private banks will not be able to hold a large number of bank outlets in the future, possibly setting up flagship stores to give savers experience. Even Fosun's chairman, Guo, feels the need for more new gameplay to operate private banks.

Because, these physical network point of operation cost, labor cost is very high, but the efficiency is comparatively low. In the future, physical outlets will inevitably weaken. Traditional banking institutions in the process of transition to the Internet, will also be subject to the physical network drag.

Ali made it clear that no physical network would be established. Of these 4 models, there are types of deposit and loan in specific areas, which will likely create community banks.

Even to set up a physical network, the future will be more services to community residents. Online, the next, the 5 private banks of the offline physical network is likely to be laid in the community. I think, in the future, the Community bank is no longer the present, people see the logo, which is full of financial services "real bank." The future, may be a bookstore, cafes, gyms and other user services to increase the financial services of a bank.

Why build a community bank? The future, the network is not a substitute for everything, the internet and mobile Internet is a big traffic entrance, but the community of high concentration of people is also. People may not go to the supermarket, but the community of the family will be "often passing". In the future, people think which way is convenient and what kind of use.

The beginning of the financial empire

At present, there is no problem in the Internet for bank account opening, security account opening, fund opening and other financial account opening service. In the same period, Citic Bank and micro-letter, Alipay issued network credit cards. In addition, Alipay is also working with both banks to apply for online credit cards.

This network credit card, you can directly bind micro-letter, pay the Bora for consumption, users do not need to carry. This approach, the bank card into the back of consumption, in the future, user consumption does not require an entity card. And, the issuance of network credit card in the long run also gradually weakened the development of the offline POS.

Got the bank license, next, Tencent, Ali can apply for, acquisition can get securities, funds and other financial licences, engaged in related business. For example, Tencent and the national gold cooperation to open a brokerage household, at present, conservative estimates, the number of accounts to reach 50,000 people. In the securities industry, Tencent also has the optional shares to attract stock users.

Ali through Taobao, Cat, Alibaba and other electric platform of the information flow, as well as Alipay funds flow, rookie network logistics, etc. to build their own integration strategy, coupled with financial licences, to build their own financial empire.