The biography of Steve Jobs

Even if jobs wasn't a designer, but in the process of creating the Apple Empire, the logic of design beauty is well worth learning, saying that he is one of the representatives of the great designers of this generation. And unlike other great designers, he can use the amazing simplicity of logic, Explain the truth of design beauty simply and clearly.

1, less is more

Steve Jobs and Apple's chief designer, Jonathan Ever, admired the ultimate simplicity Apple's first edition of the brochure design concept also stressed: to the complex to Jane, this idea comes from bleum electrical industry designer Dieterrams "less and better", or the Bauhaus on behalf of the Smith "less is more" in fact, the concept of widespread, Chinese ancient philosophy " Avenue to Jane, homilies ", the ppt of Daniel Garr

The Zen design concept advocated by Reynolds also emphasizes the connotation of pure emptiness in layout design. In the specific design of the product, Jobs said: A key element of minimalist design is that people can intuitively feel his simplicity, "when we do design, the most important thing is to make the product characteristics at a glance." Jonathan Ever: "Why do we think simplicity is good?" because for a tangible product, we like the feeling of controlling them. If there are rules in the complex, you can also let the product listen to you. Simplicity is not just visual, it is not just to reduce or erase clutter, but to dig into the depth of complexity. "Extreme complexity, if considered beautiful, must also be because complexity contains simple truths that at least make it easier for viewers to process visual perception."

2, Extraordinary

At the Aspen Design Conference in 1983, Jobs published a speech with the theme "The future will never be the same as it used to be". In 1997, when Jobs was back in charge of Apple's non-identical ads, the Jobs Manifesto was as follows: to the mad Man. They are maverick. They were defiant. They are a troublemaker. They were out of tune. They look at things differently. They don't like to stick to the rut. They don't want to be complacent. You can identify with them, oppose them, glorify or denigrate them. But they cannot be ignored. Because they changed the ordinary things. They push humanity forward. Maybe they are crazy people's eyes, but they are the genius in our eyes. Because only those who are crazy enough to think they can change the world ... To truly change the world.

Of course, madness is just a mask, its appearance is creative thinking such as the Pentium River, continuous breakthrough, keep moving forward. As Apple designer Stringer in the Samsung Patent court: "It's our job to imagine products that don't exist, and then make it happen." "The famous director Ang Lee also expressed a similar view: don't always think about what the audience want, think about what they have not experienced."

Jobs was honest and he offended a lot of people, and jobs was simple, but no one imitated it. Perhaps the so-called design aesthetics, like him, should be simple, but to complicate simple things is one of the most common ways that humans consume boring lives.

Part of this article is excerpted from jobs biography, commenting that many of this book has been in advance by various types of books on jobs, but this is one of the characteristics of knowledge, authentic things are more shocking and inspiring.

Author: Imevan article source: I Dark Horse