The birth of a "wonderful flower" bracelet

After looking carefully at the Bong II movement bracelet, I said to Bong CEO Gu Dayu in the micro-letter: "Where is Bong II, it should be called bang or Beng." It's a whole new product, from the inside out. ”

To tell you the truth, I didn't get a thorough understanding of it the day Bong II was released last week. Keep in mind that a year's endurance is rather scary. But then more and more users in the Knewone Bong II home page on the hand ring all kinds of spit, aroused my interest. Research a bit, frighten me to jump, this is a "wonderful" hand ring.

Said Bong ii"exotic flowers" is not too. It claims to have a year's duration, but no! Yes! Mesenchymal！ Electric！ The battery can only be replaced. Replace the battery, can only change bong Special battery. The next Misfit Shine can change CR2032 button battery Let me move ti mixed.

Not finished, the goods gave up the screen display scheme, the vibration of the way to broadcast time. Well, this is really "vaporizing" feeling. Gu Dayu also gave up a generation of hand ring was praised with a simple bar design, instead of a more rounded shape, but not a lot of hand ring disc design. was blown up by a bunch of users. (I don't believe in pictures, I wait to see the kind)

The most wonderful thing that you can't accept is pricing. From the previous 690 yuan on the high stage leaped down, no technical difficulty to fall to 99 yuan Chinese cabbage price. Heard that crushed a lot of bong generation hand ring user's small heart.

To sum up, Bong II is a product with their own generation, millet hand ring and other competitors great difference in the movement of the hand ring. Gu Yu subversion of their own and this industry on the sports hand ring product concept.

The following is the most popular question and answer body, to tell us about Gu Yu this guy is how to think.

After the price of knewone:99 yuan comes out, should have a user rushed to the company to shoot you?

Gu Dayu: We decided the price very early. In any case, the price should be reduced. I used to have a good market position, margin space (not including research and development costs), but what I had was not important. We just need to jump out of the past and get out of all the established patterns of experience. We have to break through ourselves.

The decision to cut prices was painful. A bit like very rational to break up with a person, but in fact there are a lot of inner entanglement and pain. We decided to reduce the price, we know that the old users will have a lot of trouble and influence. But even so, we have to cut prices.

One or two days before our Bong II release, a friend came to our office to buy it. I did not tell him immediately out of 99 yuan of new products, black him. But it's business, it's business decisions.

The purpose of our doing so is to achieve our vision in the end. Our vision is really to get everyone moving and healthier.

Knewone: Also a bit ruthless, you can succeed, I watch you Daewoo.

Gu Dayu: Our business goal is not to make money selling hardware, but to connect, interact, and commune with people. Let our products have an impact on users.

First of all, from a cost-performance perspective, today Bong II may make some people feel that they are suffering, but I let more people feel that they are taking advantage of it.

Secondly, from the community interaction, the user's emotional connection. We offer more friends to our customers (by cutting prices). Old users may be a little sad now, but they will be happy when they and new users are happily playing in the community.

Knewone: You are also a very high entrepreneur. The tangle of the old user does not say, 99 yuan Price can pass you this close?

Gu Dayu: Alas, of course it's painful. When a man wants to protect his ideas, he can find out a lot of reasons. My idea was that the product was too cheap to have a sense of quality.

It took us about 10 days to get out of that argument. I am a representative of several colleagues, do not want to sell a 99-dollar thing.

The last thing we really get out of it is that 690 bucks is just a place you've had. When I was a boy, electronic watch 200, 300 yuan a piece. When I get to high school, the electronic watch will be 5 dollars a piece.

The original price is only one thing in your heart. The core point is that your product easy to use, users feel that it has no value, if done, the price is not important.

We think we should go with the flow. We and the user contact more in-depth, in this area found that such products are not suitable for a price and show off things. To make a type product that has never been in the Chinese market become a product that has left something in history, you have to break those thresholds before you have a chance.

Knewone: But a lot of people said that the sports bracelet did not find the user needs, no value. What do you think?

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Space is limited, write here today. will continue to talk to Gu Dayu about the hand ring really useful, a year of battery and yes key is how to play out the story.

I don't personally agree with some of the design of Bong II. But it doesn't stop me from thinking that this product and the team are interesting. I always feel that the team that can toss out the moth is the real entrepreneur. I don't necessarily like this product, but I like the spirit very much.

Entrepreneurs don't always have to talk about changing the world, maybe they can change themselves first--dare to abandon the vested interests of upfront investment, hard work, experience, experience and so on. Bong II makes me think that the market for smart hardware is really kind of interesting.