The birth of the Austrian air conditioner mascot reveals the spirit of "pioneering cattle"

Since February 14 on the line of "celebrate the 20 anniversary of the birthday of the Austrian air conditioner cartoon image of the Global Collection Contest" in the recent fall curtain, the current awards have been voted, the Austrian air conditioner to work "Wisdom cow" for the 20 anniversary cartoon mascot to get the perfect finale. It is reported that "smart cow" is not only the design of prominent, deep memory, late ductility, more importantly, it fully demonstrates the Austrian air conditioning, "pioneering cattle" spirit, so that the spirit of the brand of air conditioner to continue. (Figure: Ox air Conditioner 20 Anniversary cartoon mascot "Wisdom Cow") according to the organizers, the competition received more than 500 works from the designers, of which nearly one-third design works using the "cow" prototype to create. Of course, this is the spirit of the enterprise with the Ox air conditioner is deeply connected. In 1991, when Ox founded the Samsung brand, it defined "pioneering ox" as the symbol of Ox's entrepreneurial spirit. At that time, the spirit of the Austrian gave the connotation of the heart, self-motivated, modest heart, hardship heart, sense of responsibility. In order to carry forward and inherit the spirit of "pioneering cattle", in 1994 when the air conditioner brand was founded, it is the "ox" in English transliteration as "the Austrian". And for the first prize of the "Wisdom cow", the judges that "the work can be from the Austrian air conditioning concept, tailored, can be combined with the product itself divergent ideas." Image-specific attributes are strong, the work itself has a certain sense of science and technology, to "cow" for the prototype design highlights the value of the Ox's brand, and the Ox products have strong association. The feeling of the ox is generally steadfast and steady, more steady and less flexible, but the image is integrated into the science and technology, which makes the cattle retain the traditional attributes while adding the wisdom element. "In just 20 years, the Austrian air conditioner has completed the sublimation of enterprise development and image transformation." "Any enterprise development and growth from the public support and promotion, the Austrian air conditioner from 500 to the first Army of the four strong enterprises, but also thanks to the support of the public, the public to recruit a new season of cartoon image, is also ripe." "The relevant responsible person introduces. The whole nation participates in the cartoon image collection activity, is the ox in the Internet time as the air conditioner leader's user thought and the internet idea sublimation and the creation, will give the air-conditioning industry and the market consumer to bring a brand-new, is full of "the fashionable modernization, the high-end internationalization, the young active" brand new experience.