The bitter experience of Internet business failure

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Dreams are always good, when the dream settles the dust, may all become different, suddenly looking back so many years, see accustomed to flowers bloom Xie, life ups and downs, there have been many self-confidence how many memories have become the past, "entrepreneurship" These two words for many people is a very want to try but do not dare to try the process, The following build Wei to everyone to talk about I have experienced the failure, I hope to give a friend to start a few suggestions.

After graduating in 2009, through the campus recruitment into the Kingsoft software, then Jinshan in the development of WPS, and my work is to do WPS test, large companies and small companies or very different, inside the strict system, standardized procedures, complex interpersonal relationships finally let their choice to leave. June away from Kingsoft Software met a female boss, through communication and communication has been appreciated, just right she is also want to start a business, in the dream and passion of the agitation, I also joined the entrepreneurial team. At that time we do the project is the wedding dating industry, when the lily net century good edge is not so fire, not sincere don't disturb just rise, at that time our positioning is to create a professional wedding platform in south China. The reason for this position is that the wedding was a giant fence net, we have just been involved in this industry when we have a lot of business and function to imitate this site, just started the venture because the funds are relatively limited, it is difficult to ask some technical better technical team, so we choose the way to outsource the site, When the site is well built, it's September, at that time site a good, we began to recruit salesman for investment, at that time we and others talk about the future of our website and positioning and we will do a bit of publicity work, Lu continued to have some businesses come in, when entered after all is very limited. Investment in the next we face a problem is that the site was hung horse, we lack of very professional technical staff, no way to have to ask the network company, the network at the same time to resolve can not respond promptly, finally appeared some business complaints and opinions.

The website probably operates 2 months, the website traffic has been not going, the daily visit quantity is poor, at that time because our propaganda means is also very limited, mainly through some QQ group, forum, at that time did not understand what is SEO. In this case, it becomes more and more difficult to invest in the back. After we thought very much to put online advertising way to publicize, so also found the Baidu Alliance to cooperate, the result is less than one weeks when thousands of dollars spent. So we chose to change direction to do online wedding dating activities. At that time, the founder due to a certain network in the local and local Group party committee to work together a dating project, at the beginning of the Party party committee is very strong, remember the first event about thousands of people, that is, that activity so many people know our company, but also began to make a point. Later, because of the Youth League Committee declaration process is very slow, the CYL asked for profit sharing, more public activities, resulting in a few months only a campaign, which will make the profit of this big drop, to the back because of various aspects of expenditure lead to make ends meet. Probably after more than half a year we decided to terminate the cooperation with the Youth League.

In order to continue to operate, we are looking for direction, so we chose the gift industry, the main gift is to do business customization this piece, initially because of the relationship between the business is good, basically a few orders every month, about April 2011, The emergence of more and more gift companies has also led to fierce competition in the gift industry, in which case the start of the CD to save money. After taking into account their own development direction and purpose so also put forward the exit. At that time, the founder also gave various ways to retain, finally I chose to leave.

After leaving, probably stayed at home for one months, just in this one months, contact with the A5, contact with the SEO, it is A5 and SEO training will I take into the SEO industry, after learning to complete through a friend introduced very smoothly into a network group, the network group is mainly to do site optimization, website construction, and software research and development, probably after 3 months due to their own theoretical knowledge of the foundation and their later specialized research, and soon more than some of the old staff, of course, also very smooth as the SEO Department of the head. At that time, with 12th people, responsible for the overall group of product optimization and customer site optimization work, one did it in March 2012. Later because of their own sense of development space and skills of the problem chose to leave, now think of the main reason is the entrepreneurial passion at that time, I left the company, I did not go to look for a job, but I chose to do their own station, that time to do their own Taobao guest can also feed themselves every month, During that time a lot of bosses came to me, some asked me to go to work, but also some asked me to venture with him and so on, of course, there is such a result and in the network Group of course, SEO Director has a great relationship.

In the late 5 of 2012, there was a friend of college classmate many times invited me to start a business together, deep inside the long time the entrepreneurial passion and dream was ignited again. Perhaps because of the shadow of the entrepreneurial failure, I probably considered one months of time in July to join the ranks of entrepreneurship, then joined the tragic discovery of a series of problems.

1: Positioning is not clear, because the positioning of the problem has been changed several times did not reach a consensus.

2: Management confusion, fierce internal struggle, because most of them are shareholders who are not satisfied with the management, many decisions to implement are very slow, of course, the effect is also poor.

3: The site cycle is long, I have not joined the time to decorate the network development cycle has been nearly 2 months, and so far nearly 4 months, the project is still progressing leisurely, many problems.

4: Staff passion is not high, a lot of things are leisurely, late for work, work to play games are also many.

5: Professional people do not do professional things, the company recruited a number of technical personnel and operators, while the main technical personnel and operations

People arrange to do other copywriting and management work.

6: Too much intervention, ineffective implementation, many times are cross-sectoral work, who is not in charge of management, too sensitive, and the leadership of the inter-departmental departments directly called the following members to do things, the department manager of many decisions are given veto.

7: The company CEO is too stubborn, a lot of decisions difficult to change, which also led to a lot of problems and the market on the customer's adverse response.

8: Commitment too much, external many things promised too much, but in fact, a handful of implementation.

9: Too sik or find ways to deduct staff wages, in order to save expenditure, compressed this aspect of the operating costs, a lot of systems, but most of the system is harsh.

10: short-sighted, blind expansion, founder impatient, before the market validation and user expansion process optimization, premature expansion.

As a result of this series of problems, in the case of conciliation is ineffective; July finally I proposed to leave.

This paper is organized by www.hfjrw.com and www.yzjrj.com. The success or failure of an enterprise is largely related to the CEO of the company, and I hope my experience will enlighten the people who are going to start a business. This content text is more, the writing is not very good, but all is my personal experience and original content. This article A5 first, reproduced please specify the URL, and retain the copyright, thank you!!