The BlackBerry will make a big cut in the proportion of this year or up to 40%

Sina Science and technology news Beijing time of September 19 morning, the Wall Street Journal quoted sources said that the BlackBerry is preparing for a big job cut by the end of this year, the proportion of layoffs is likely to reach 40%. Sources said the layoffs would involve all sectors and be divided into several rounds. It is possible to reach thousands of employees who have been cut. As of the end of March this year, there were 12,700 BlackBerry employees. BlackBerry is now taking a variety of measures to control costs and reduce operations to better compete in the current smartphone market. In recent years, Apple and Samsung have grabbed the market share of BlackBerry. A BlackBerry spokesman said: "The development of the organisational structure will continue to ensure that we have the right people in the right position to drive new opportunities in the mobile computing industry." However, the spokesman declined to confirm the 40% per cent reduction. Earlier this summer, BlackBerry had carried out several rounds of small-scale layoffs, mainly affected by sales and research and development departments. Last year, the BlackBerry laid off 5000 people. Some employees have been told they will be affected by a new round of layoffs, the source said. The massive downsizing of the BlackBerry has again shown that the company is in a serious crisis. Two years ago, BlackBerry had more than 17,000 employees and a 14% share of the smartphone market in the US, compared with less than 3%, according to IDC, a market-research firm. Last year, BlackBerry CEO Sosten Heins Thorsten Heins launched a wide-ranging cost-cutting plan to save $1 billion trillion in costs, including layoffs and the closure of several manufacturing plants. The BlackBerry suffered a 646 million dollar loss in 2012, with revenues falling 40% to $11 billion a year. This year, the BlackBerry situation has not improved. In the quarter ending June 1, the number of BlackBerry users fell by 4 million, while the loss amounted to $84 million. The company said it would still run a loss on its quarterly earnings report next week. BlackBerry will also not be the first to publish the number of users in quarterly earnings. 1 months ago, BlackBerry announced that it had formed a special board of Trustees to assess future strategic options. BlackBerry is likely to sell the company. Sources said the BlackBerry board wanted to launch the fast-selling process, announcing the plan as early as November. Analysts and investors generally believe that the establishment of the BlackBerry Special Committee shows that the company admitted that the previous cost-cutting measures failed, and the new smartphone also failed to enable the BlackBerry to reach the same level as rivals. BlackBerry released two flagship handsets this January, but operators and retailers say the two handsets are not selling well in North America. This Wednesday, BlackBerry launched a new big-screen mobile phone Z30 at a small conference in Malaysia. BlackBerry also says it will open private messaging services to iphone and Android phone users this weekend. BlackBerry Messenger will launch its Android phone and iphone versions in Saturday and Sunday, respectively. This free BlackBerry Messenger app will weaken the BlackBerry's appeal, but it is conducive to the development of BlackBerry services and create an asset that can be sold out. BlackBerry Messenger currently has a monthly active user count of 60 million. (Zhang Fan)