The blind spot of web marketing

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Do station time is not long, but also saw the enterprise build station booming momentum, and with my eyes can see, in the near future, the promotion of corporate web site is unstoppable, I think that at present, the enterprise site, whether from the original intention or marketing, profit way there are many misunderstandings.

Build the website, the enterprise website most have own fixed business, build the station just conform to the trend or on the card printed on a Web site feel very face, this is also the Internet development is too rapid a disadvantage, the enterprise Network Marketing awareness did not follow up, so there are quite a number of enterprises on the site's understanding is not clear, Most enterprises have a simple understanding of the site, the website of the enterprise is the advantage of E-commerce. E-commerce is online trading. So the question ensued, and it became unmanageable:

is our business suitable for online trading?

How about the upfront investment and operation mode of online trading?

How long can our business see the rewards?

For the vast majority of enterprises, this way to think about the conclusion is very natural: the site is the water in the moon, the mirror flowers, can not be reached. E-commerce itself is a very vague concept, and e-commerce is not synonymous with online transactions. It is an illusion to equate the Web site's role directly with the online transaction. So the site management and human resources investment is very limited, because they subconsciously already think that the site is an image project. Website planning is not very complete, most of them are concerned about an earlier site in the same industry, then appealing to the imitation station, I said this is not my angry green to say that the national poor things, but want to express a lack of awareness of the performance of the blind, the network is not full of innovation, the new is based on the foundation, you have products, new technology , the new function is the cost of competition.

Website development, the site has been built up, most people have been trapped in a doubt enterprise can be from the site construction operations expected to obtain the actual benefits of what na? Speaking of the role of the site, now general understanding is still in the pure technical level, directly with the function to describe. But the role of the Web site should be understood at the operational level, not the technical level. The function is serves for the goal, the website can realize the business goal for the enterprise, is the enterprise operator really concerned.

program features, site templates (www. Mbsky. COM) is to help better promotion and marketing promotion, but not enough to decide, operating is a Web site to operate the soul, and update and promotion are to improve the volume of browsing, no flow of all is empty talk, and then a good business no one to see is not a business, and then a good model no one saw that there is no innovation. More severe is that this phase is basically a vacuum, that is, almost no return, even if the relative to the human and financial consumption is insignificant. Many corporate sites because at this stage did not see the return and hastily became an empty shelf, the rest of the few people understand that the site is just the introduction of network marketing, the real network marketing has just begun, and then they chose to adhere to the success of the continued.

Promotion and marketing is a long and insistent process, it is not said that only the promotion of 10 years and eight years to have a return, but the promotion is for more people to see your products, your services, more people who need to see to your longevity business volume, or around the people have the need to increase your display opportunities. Of course, if you sell airplanes or tanks, you'll be ponderation. The cake on the net can only be eaten by the people who stick to it.

Website profit, the 21st century Network is a promotion of the sharing of the network era, but the end point of the site is still commercial, how to better deal with this seemingly uncoordinated relationship, can be created by the network of resources to discount, so that investment has a return, and improve the rate of return, this is difficult, Most personal sites die in this section.

What is the core of the market economy? That is to maximize the flow of merchandise flows, wealth is generated in the circulation, and the core of the circulation is the transaction behavior, only the realization of the transaction of the entire circulation link is completed. The website is nothing but let the circulation link transaction behavior to change more quickly, the wealth accumulates the speed to become faster, therefore has the market economy to be bigger development.

Guidance and hints are also very test whether the site is the key to do the heart, the user has the need to come over, the most likely to promote the completion of the transaction is also a lot of effort to spend. After all, the website is still a service channel, this enterprise website operator will grasp what is your leading. As mentioned above, promotion and marketing is a long-term and adherence to the process, do not lose, learn the little monkey pick watermelon. The development of the network is very fast, really quickly, so if can not lead the network to push your development, it is still adapt to network development and promotion bar. Network marketing is generally subordinate to sales, but there is still a difference in the traditional sense of sales.

Later development is the decision of the future of the Web site, how many short-lived sites because the site after making money to give up the user-led, excessive commercialization, the early formulation of their own rules and short. Be a profitable and respectable website are you ready for that?