The Blizzard Publishing department will take over the "Call of Duty" issue

Source: Internet
Author: User
Keywords Blizzard Call of Duty
Tags advertising blizzard call of duty company duty game joining marketing
July 14 News, video game publisher Dynamic Blizzard 13th announced that its subsidiary, the company will appoint a new director of marketing and advertising, the subsidiary is mainly responsible for the operation of the game.  Allit Hoeshberg Eric Hirshberg will be the CEO of the company.  Prior to joining the move, Allit Hoeshberg was responsible for marketing and advertising in LA, Germany, where he spent most of his time as CEO. "I knew him very early," said Blizzard CEO Bobby Kotick in a press release, "and Allit is one of the rare generalists who built billions of of dollars in a difficult and competitive industry."  "In addition to being responsible for the management of" Call of Duty ", which is also responsible for" Tony Hawk "skateboarding and" Guitar Hero "distribution rights, the performance of these games has stalled in recent quarters. Blizzard Entertainment is another major business of Blizzard, which publishes the popular online role-playing game, World of Warcraft.  If viewed from market capitalisation, Blizzard is the world's largest independent video game publisher, in 2008, the combination of dynamic vision and Blizzard to form a new company. The company's share price was stable in 2010, and there were infighting.  The Infinity Ward Studio, who once created the call of duty, was fired in March for misconduct, resulting in a two-party battle with the court. Michael Griffith, the former CEO of Blizzard, has resigned earlier this year, but he is still the chairman of Blizzard. (Edit Zhang Xing)
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