The boiling point of Internet network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With aquantive 6 billion dollars by Microsoft acquisition of news again double-click by Google's acquisition of the record, network marketing once again become the industry hotspot! This at least illustrates the following points:

1, the use of Internet profit demand more urgent.

2, the Internet can profit space potential is very large.

3, acquisition, for the mega-company, is to gain experience, channels, teams and so the most economical way, is also a mutual confrontation between companies, for market share of the inevitable result.

Network Marketing has once again become the global Internet attention hotspot, also set off the Internet profit pursuit and potential market excavation of the competition. Throughout the domestic network marketing, competition is also like tea, but the fierce competition does not mean "strong and prosperous", the current domestic distributors are still in how to compete for advertising platform and advertisers, how to give a cheaper price, the competition is still in the initial stage.

In conclusion, the current domestic network marketing platform has several characteristics:

1, seek wide not refinement.

From the form of advertising: the idea is constantly, but the real market to prove not much.

From the promotion platform: single pursuit of advertising platform, but the real value of the platform is not enough.

From the advertising content to look: Advertising quality to be improved.

2, homogeneity of serious.

Because the advertising platform and the main advertising overlap, so for the network marketing platform, most of the low-cost, relational contacts and other informal means to market. In order to avoid not put the eggs in a basket, but also to take the "multi-pronged" combat plan, the same network platform to operate a number of advertising products, due to limited team energy, can not really achieve a certain advertising products do fine thoroughly.

3, advertising has not really been targeted.

Although the Internet advertising has been shouting user orientation, but the current advertising more "unified" form, and did not really reach the direction of the relevant users of the Internet behavior, consumption report data is not really attention.

4. Market competition = Operation Ability Competition

In the form of advertising, the domestic market and a lot of good ideas, many companies have been looking at the future to open up new products, and neglect of the operation of the existing products themselves. Therefore, the same creative products, operating capacity is different, will bring the company to different levels of competition.

5, technical innovation, standard establishment, can really establish industry barriers.

True innovation comes from the shock of feeling subversive, which may lead to the establishment of a new standard. The so-called first-class company building standards, it may require a high technical threshold, and for the successor, and will not simply beyond. For this kind of product, can say in the competition has the superiority product.

To sum up, the domestic network battalion's boiling point where? Listed below:

1, for a product intensive cultivation.

2, pay attention to advertising innovation, the depth of the launch platform mining.

3, to solve the real orientation of advertising.

4, pay attention to the user experience.

5. Improve the ability of team operation.

6, the core competitiveness of the real industry barriers to the project, rather than "small creative."

What is the most important thing they advertise to advertisers? It's not about saving money, it's about solving the problem of spending and spending money, and letting them know "where 50% of advertising costs are wasted and how they can be wasted". At present, the domestic network platform is to pay by the effect, but the CPA, CPC can really solve the advertising demand for the launch, it turns out, there are many advertisers do not pay for such ads. On the other hand, where there is demand, there will be business opportunities, and the development potential of the net battalion is still very great. will be compared to the first two years wave after wave of WEB2.0, network video and other internet hotspots, is really a lot of pragmatic. As for the Chinese network business, how to break through the inherent ideas, how to realize the difference, how to return from scale combat to intensive cultivation, can become China's double-click!