The bottleneck of chain operation in internet cafes to be solved license plate fired to 700,001

During the two sessions this year, the CPPCC committee member, QI, chairman of the Food Group, said that "the closure of social internet cafes, led by the state", and then "Internet addiction experts," Professor Taohongkai openly expressed support for this, and quickly in the public sparked a discussion.

At the end of last month, the Ministry of Culture had just issued a new regulation aimed at promoting the "interlocking" development of internet cafes. In this "national Internet cafes chain Enterprise Declaration Guide" document, the Ministry of Culture expressly requested that the national Internet café chain enterprises should have four conditions, the registered capital shall not be less than 50 million yuan, at least 30 direct business Net bar stores, at least 3 provinces have branches. At the same time, the "Single Internet Café Licence", which was devolved to the local cultural authorities in 2007, also tightened to individual internet cafes.

For the management of the Internet Café industry today's complex situation, a highly centralized chain operation, is really a dose of medicine? The Ministry of Culture in June 2003 successively approved the China Unicom, the Green Network home and other 10 enterprises to build the national Internet cafes chain, but 3 years later, 10 national chain of Internet cafes only 5 in the development, Unicom, railcom and other chain giants have been retreating.

"Not chain, not survival"

Scattered operating hundreds of thousands of of individual internet cafes, become only dozens of home. The best way to achieve this is to "chain"

On the side of Beijing West Second Ring Road, Mr. Tong had been operating for more than 10 years as an internet café in a very lively building. Next to the Internet Café is a snack bar, opposite to the cinema and the supermarket. In the building, Mr. Tong rented several other properties and opened restaurants and tea houses. Although this year has just sold the Internet café to others, but the Internet café for many years in the staff to see the boy is still accustomed to call the "boss."

"Not much money, it's sold." "Mr. Tong said," I was the first in Beijing to get a batch of Internet Café license? I got it in 2001, it was cheap, and it was 20,000. In the early years, Internet cafes were more profitable than restaurants and teahouses. At that time, 160 machines, 6 grand halls per hour, luxury rooms 10 per hour, basically every day is full. Every day water can do about twenty thousand or thirty thousand, this is only the net income, no other. Not now. Although the daily water is still not how to change, but the cost is high. ”

Mr. Tong's so-called cost includes two aspects, the first is the direct cost of hardware upgrades, the second is a lot of hidden under the surface of the "hidden Cost", which includes the expensive franchise fees, all kinds of nominal inspection fees, management fees, audit fees.

"It was just a matter of taking good care of the property of the building." Mr. Tong said, "but since 2002 because of the" blue speed "incident after a period of time, six or seven departments have to take care of, too tired. ”

Mr. Tong said that it is his "small businessman" to make money mentality, to some extent by many people that is "the source of the crime of Internet cafes." "They think that the best way to regulate and rectify the market is to have only dozens of of the hundreds of thousands of of individual internet cafes scattered across the country." The best way to achieve this is to "chain".

April 2003, the Ministry of Culture began to overhaul the Internet bar industry. License is not consistent, fire hygiene conditions, hardware and software facilities substandard Internet cafes have been shut down. At the same time, the Ministry of Culture decided to strengthen the regularization of Internet cafes by issuing a nationwide chain of Internet café licences, and to suspend the registration of new Internet Internet service establishments such as cyber cafes.

"For a long time thereafter, the chances of opening a new single Internet café are almost Nil. "It is impossible to get a licence unless you join the chain," said Cheng Tianyu, a well-known IT expert. The Ministry of Culture has clearly supported the Internet bar chain enterprises at policy level. ”

Internet café licences fired to sky-high prices

Many local direct shops are contracted out of the form, which instead achieved the hype of Internet Café license. In some areas, a $ dozens of worth of Internet café licences can be fired to 700,000 yuan.

2003, the Ministry of Culture has approved 10 units to prepare for the operation of national chain of Internet cafes, the 10 companies mostly have state-owned enterprises background, including: China Green Network Home, Unicom, the Great Wall broadband and other companies. However, today, these enterprises to open the national chain of Internet cafes are mostly out of the lake.

Mr. Tong recalls that in the second half of 2003 was informed to resume business before, there are several chain of internet cafes to come to the door, let him join the chain. Said the advantage is "can use a unified brand, standardized management, no longer worry about policy risk", the price is that Mr. Tong must use the chain of Internet cafes unified configuration of the background software management system, and to pay a sum of money.

"If you have a license plate, join in and spend a little money on the software," he said. But if there is no license plate, to use the chain of Internet cafes licences, it is expensive, said 500,000 start. "Mr. Tong said," I did not pay the money, I do not understand why the chain must be more than the monomer to make money. ”

February 15, 2007, jointly issued by 14 departments, "on the further strengthening of Internet cafes and network game management notice", clearly said that year, "the total number of Internet cafes no longer, all over the new Internet cafes can not be approved", resulting in the price of Internet bar license higher.

Zhejiang, a chain of internet cafes in charge of the reporter said, the current provincial chain is China's Internet cafes industry management capacity of the upper limit, the national chain of Internet cafes direct shop management pressure is huge, "finally a lot of local direct shop is divided into the form of contracting, which has made the Internet Café license plate. Now some areas, a original cost of dozens of yuan of Internet cafes licences can be fired to 700,000 yuan. ”