The bottleneck of local portal operation to obtain value content is to break through the key

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Local portal site for grassroots owners of the attraction is very large, mainly reflected in the degree of competition relative to other industries to be more peaceful, and in the profit model, but more than other industry sites, but also easier to build! However, according to incomplete statistics, the current domestic operation of the successful local portal site is not a lot of Most portals are also maintained at the break-even point, there are many operating at a loss, resulting in this phenomenon, mainly the operation of the portal site has a very headache problems need to break, that is content, valuable content from where! To know that the local portal all the profit model is based on loyal users! and the acquisition of loyal users , but is based on the value of content, then how to obtain value content, has become the key to breaking the bottleneck of local portal site operation, the following author to do a simple analysis!

One: To obtain value content original and reprint to go hand in hand

Now the local portal site, the relevant columns are also more, if each column is to build original content, for the grassroots webmaster or small team, this workload is very large, and original content does not necessarily have a very large value, if the original quality is very poor, it is the slightest embodiment of the value of the content of the effect, So appropriate reprint is also an effective way to obtain value content, for example, we can download some of the current hot news from the portal, placed in the local portal related columns, but also in some local news sites to reprint some users of the news, so that users in the local portal can experience the benefits of a one-stop service!

Second: The traditional media content such as TV newspaper can be edited and uploaded to the local portal

In fact, we have a lot of information can be translated into very good value content, such as from the television media, from the newspaper media are able to get quite good news sources, users are interested in topics and so on, as long as we pay attention to, and timely give appropriate editors, and then posted to the local portal, Of course, these content can also set up some comments, so that the majority of users after browsing, to express their views and so on, so through these content as a carrier for effective interaction, which is undoubtedly a good way to improve customer loyalty, but also to play out the great value of these content!

Third: Leveraging force to enable users to contribute to the content of the site

Local portals will involve a lot of content, for example, the question and answer zone, information release zone, etc., can let users have the need to publish information, seek help and so on, of course, we are here to set a good specification, otherwise it is easy to be some people with ulterior motives, use these features to publish a large number of spam posts, Even advertising posts, this is not conducive to the construction of site content, by setting rules, let users follow these rules to publish posts, so that users can get help through the site, but also let users for the site to build a relatively high quality content to To know Baidu for these to seek help or post information is included are very fast!

Four: Online activities online publicity, online interaction to create super high value content

Local portals cannot blindly advertise online, offline activities should also be organized regularly, through the organization of activities have two advantages, one is to let the atmosphere of the website active, actively mobilize users to speak, communication, on the other hand through the offline activities to boost local portal influence, expand their own propaganda, So there's no harm in holding line activities, usually on the line we want to summarize the online activities of the dots, through the interview, the form of the news report to tell the activities of the participants under the initiative, and on the local portal site so that many users to comment on, thus forming a good interactive mechanism, An event held down, it can bring a lot of super value content, but also to the site to bring a lot of loyal users!

The top four ways to build content on High-value sites are not all, but a part of it, we can also from life, from their side found a lot of available content sources, in short, let the local portal to provide more rich and valuable content, is the best way to break through the bottleneck of local Web site operations!

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