The bottleneck of traditional electric dealer, social electric quotient promotes enterprise user to share

At present, E-commerce has been deeply rooted, but when people have become consumer dependence on e-commerce, its problems also followed, the traditional E-commerce provides is only the sale of goods services, such as Dangdang, excellent network, such as the web. But with the increase in consumption level, people have been from the original on-demand purchase that is active consumption into the current unconscious of the discovery of the purchase that is passive consumption, so the traditional electric dealers can not help users complete passive consumption, it is only for active consumption to provide a platform. This has led to a bottleneck in the field of E-commerce.

With the advent of the problem, the social electric quotient has also developed with it in recent years. The so-called social electric quotient refers to the process of applying the elements of socialization such as attention, sharing, communication, discussion and interaction to the electronic commerce transaction. It can help the user solve the problem that the traditional electric trader cannot solve: "What to Buy" "Where to buy", this effectively solves the development bottleneck that the traditional electricity trader brings. Not only that, the social electric quotient also promoted the user and the user and the enterprise and the user interaction and the sharing, causes it to have the socialization effect.

To nearly half a year in the industry's attention to the social electric shopping guide platform to turn things (www.fandongxi.com) as an example, its website page channel interface is also used waterfall design user-friendly browsing, and has been a network of Beijing east, Taobao, where guests, when, excellence, Wheat network, such as more than 800 E-commerce website merchandise information. Also contains social properties of the channel such as "Wow Sun", "Everyone Amoy", "Mall sinks" and so on, is user-friendly communication. The idea of its Web site and your favorite baby encounter, but also the social power of the core of the bright expression. At present, the site has millions of users to the influx of many e-commerce sites to bring considerable traffic, and provide the referral and parity services, but also for more E-commerce sales site to earn enough orders. As a third party platform, they only provide a platform for sharing and exchange, do not provide sales, so that users understand more authentic word of mouth to complete the purchase of goods.

Recently, Eric published the 2011 China Social E-commerce Special Report, the report pointed out that social e-commerce has gradually become a hot topic in the Internet industry. According to the research data of the iris consultation, 77.9% of the users have successfully purchased the goods through the social shopping website, 39.7% of them are featured by the products recommended by this website, and 38.2% of the users are because of the price concessions recommended by such websites. In comparison with the general shopping site, the social shopping website can guide and inspire the user's purchase behavior. Thus, the addition of social attributes will bring new blue ocean to the field of electric business.