The brand of cattle must also be online marketing

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Network development is now pervasive, we webmaster in the network to carry out their own activities: Eat, drink, play, music as much as can not be less. Some people may question: not every product needs to do network promotion, network sales, because they are a big brand, sales network and influence has occupied all the market, so the stay does not agree with this point of view, stay think: Cattle brand also have to carry out network marketing. This view is the day before yesterday when drinking cola suddenly thought, no matter in the streets of supermarkets, small sell shop can buy Coke, they are using what kind of marketing strategy so many people like and to buy it? Stay below to take Pepsi-Cola as an example and everyone to share the next big brands need network marketing.

In our life cola has been inseparable from the necessities of life, with a century-old Coca-Cola, the brand has been its most important asset, and Pepsi-Cola over the years with the competition, but also let people can not help but admire the directors of Pepsi Perseverance and courage, Pepsi-Cola How to share the world with the giant brand? In addition to the traditional marketing model of competition, personal feeling Pepsi can network marketing strategy than Coca-Cola to have the speed and creativity.

In 09, Pepsi-Cola digital marketing director Shang said that after that will increase in digital marketing input, he this digital marketing not only includes traditional TV media, mobile media, and more importantly, network media, especially in the portal of the marketing vertical proportion will certainly rise, Also from this to open up the network marketing of Pepsi.

First Pepsi caught the chance of the World Cup, a big marketing their own. In addition to the traditional digital media will increase investment in the portal, network video sites, E-commerce sites, such as the brand effect will be very large, portal plus vertical ratio will rise. In April 2000, Pepsi first announced a comprehensive network with Yahoo to promote cooperation, at the music site, such as the MTV.com, and also involved in sports sites such as NBA.com, the United States Baseball League. In the same year, Pepsi-Cola to promote the network of beverage consumption pushed to a peak.

With the promotion program and ideas, advertising itself is the most important creativity, Pepsi-Cola in this special Creative alliance. The network advertisement is more lively, whether is the picture composition, or the animation application, all conveys a kind of "cool" feeling. In the year of 2000, there were Latin Wang Ziriech. Martin, "Sweets" Britney and band Weezer successively appeared in Pepsi's ads. And have the NBA, baseball and other stars to participate in the endorsement, and in the Oscar to the Tomb Raider games and movies can see his figure, Pepsi-Cola network ads always capture the interests of young people and concerns. After the Pepsi-Cola from the 3G market has made a certain brand promotion of people to the dependence of Pepsi and demand.

In which way do you like and buy cola? There's always one thing that can impress you. Through the above network marketing strategy, we can think of their products, whether and Pepsi do that perfect, innovative, can seize the opportunity.

The author of Zhengzhou seo--stay in this article from the Jiading Urban Network http://www.ejiading.com starting A5, welcome everyone to talk about the promotion of the brand, thank you.