The brand play is the details (Enterprise internal article)

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Many entrepreneurial companies to their company's brand seriously inadequate, leading to publicity and promotion of their products and services in the obstacles. Why is this? Because they all feel that the company should first do a good job, first survive, brand or other enterprises to develop to a certain scale time to do better. But now is the internet age, is no longer the era of around, Baidu goods than Bai Jiawan home can. So why do customers believe in you and why should you buy your products and services? This time will need your brand to speak for you, when you build a brand, in fact, is equivalent to the process of building trust with customers, which allows you to do business when the time will be more smooth.

How should corporate brands be built? Perhaps many people will be the first time to think of the hit TV, magazines, subways and other advertising to expand visibility, which for an entrepreneurial company or small companies, is impossible. Some will think of using the Internet to play the brand, but now the internet to do the brand, there is no resources and costs, it is difficult to do. So I am today to share some low-cost, operable, non-internet, and well-known brand image to create a way out. Why do we know that you need Liu Zijun to tell us? It's true that many big companies, big groups and listed companies are doing it, but these are just icing on the cake for big corporate conglomerates and they don't see how much value these things will bring them. But for entrepreneurial companies, these things are simply powerful, may be to determine whether the customer trust you and choose your company's product services important reference!

Although it is well known, but in reality there are very few entrepreneurial companies and small companies to do, or feel that these are fancy things do not work, or think that may be expensive, not worth the input. So I'm going to explain to you what the value of everything is! And the most important thing is how much help the business development of small companies can bring.

Business Card Box

Few people will pay attention to the design of business cards, as long as good-looking, to feel that the formal company can, indeed business cards do so, so we are not talking about business card design problem today, we come to talk about the value of the business card display. First, the general company's business cards are uniform specifications, except the name and mobile phone number is changed, the other is fixed, what is the problem? It can be said that such a business card customers will soon forget you, especially when you and a few colleagues take turns handed to customers, customers have a kind of numb feeling, So what I'm trying to do on my business card is to try to improve it. My own business card in addition to my real name, will add my pseudonym, as well as my micro-letter account two-dimensional code, now feel business card does not hit a two-dimensional code are embarrassed to say that they are doing the Internet. So immediately to the customer will have a different feeling, went to so many companies, the company's business card will get a pseudonym up, so almost every time customers get my business card a look and then will say "pseudonym Liu Zijun?!" It turns out you have a pseudonym, really interesting, and then easy to be remembered by the customer, so you can remember the company's name.

What about the other colleagues who don't have a pseudonym? Very simple, the general company will have what outstanding staff/Business Championship rating, if these titles can also be written up, so that customers feel that service me is your company's best employees, enough to their attention.

Business card has one thing to pay attention to, is the business card box. I used to hand out cards to clients in trouser pockets or in wallets. Each time the customer gets, will hold in hand, sometimes pinch, sometimes take to scrape the dust on the desktop and so on, the project talk about a one or two hours, the business card is basically scarred, feeling is despised. Later, I tried to buy a very beautiful leather business card box, this time really cost, of course, only dozens of yuan. Because this business card box to do more fine, so every time I open the lid slowly, can take out the card to hand to the customer. You don't say really a lot of magic, then a lot of my business card customers are very much to my business card, and even cherish to put into their own bags.

Why is this, because I was casually in the trouser pocket of that business card to customers, for customers, this is their disrespect, why do they have to respect you? later improvements, so that customers have a sense of respect, so customers will give corresponding feedback. Imagine the customer's feeling of getting a VIP service when they saw me taking out a business card from a beautiful box and handing it to them. Some netizens may feel that a business card is broken and not called, as long as the project talks about achievements can be. But sometimes the customer this small action also represents their attitude to this cooperation, although this business can not talk about the decisive role, but to obtain the respect of customers, can give customers a good impression.

400 telephone

Many companies in the introduction or PPT to write their company how much cattle, but writing and performance is not the same thing, a very powerful company is still using eight-digit fixed telephone, it is really confusing. Of course, you can not pay attention to the value of the telephone, but as the company's website or business card or other promotional materials on the important contact, write an area code + eight digits of the fixed telephone, it is really difficult to imagine how much your company's strength.

Maybe you know that there's a 400 phone call that really helps the company to enhance brand prestige, maybe you have been in trouble for the 400 call is very troublesome or expensive, but I can tell you that the deal is really super simple, a few minutes can be done, and the cost is very low about 300-400 can handle one, And this price is a year's cost, which contains the length of the call for a small company has been very enough, you look for the sky cat, with high quality reputation and the price is very cheap 400 agents a lot of business.

Special information bag for contract

Contract-specific information bag is used to install the Contract Documents used envelope bag, in my ten years of work, basically in addition to contact with several listed companies have their own logo of the custom document bag, other small and medium-sized enterprises are basically no such image materials. You may not think this is necessary, but it is also an important showcase of brand strength.

When I was working in a company, there was no such special information bag, when some customers asked if there was a contract document, we would come up with standard file bags or white transparent plastic paper bags to them, sometimes even directly say no. I noticed a hint of disappointment in their expression, so when we started the micro-new creation company, the first time to design and production of their own company brand logo of the contract-specific information bag, and the requirements of each employee, when to go to the customer there to confirm or sign a contract, must take the contract special information bag. A few times customers see our contract special information bag, said that your company is really professional, even such things have, feel like a big company. Therefore, every time we use this bag can give customers a confidence in the heart and affirmation. Many times the contract variables are many, customers a hesitant, it may be the end of the matter, so at this juncture, more to give customers a confidence and affirmation, the equivalent of more to give themselves a chance. For a new start-up, this promotion does give a lot of points to the company's brand.

and the contract special information bag has a benefit, is to protect the integrity of the contract documents, before my friend's company has a salesman put the contract casually into the bag, and then go to the customer sign. When he put a four corners, and the middle also folded a cross print contract to the customer to sign, the customer on the spot said suddenly something, and then sign it, then there is no later. Finally, after many inquiries, it is the customer that the salesman took out the contract like a plum dish, the company is very disrespectful to them, I spend so much money to you, you give such a contract I sign, this attitude how can I trust the project to you to do. So their company finally set a system, any contract with a folded or upturned, immediately tore the reprint.

With company logo frame and logo

Sometimes brand communication is from the inside out, may be many companies will be affixed to the glass clapboard company's frosted logo used for decoration, but ignored the staff office location to show the company brand information.

I used to do an experiment in my department, in our department office put on a A4 size frame, I put the design of the fictitious brand name logo printed well into the frame, and with some colleagues that this is the company's new project logo, and then said nothing more. This frame is placed in the middle of the desk, as long as the people who come in or their colleagues in the department can easily see. Note that this fictional brand does not have any business, and there is no information associated with the current work, it is just a sign this place in a conspicuous position, we are very unfamiliar with it. After two months I took this picture frame off, and then asked some colleagues to remember the name of the brand in the frame? They can say it, and even a co-worker once spoke to a client about the fictitious brand name as his company name.

So it is important to make use of the office location to disseminate the company brand information, which not only can better increase the sense of belonging to the staff, but also put the company brand into the subconscious of everyone, let the company's brand through his mouth spread to the customer also spread to his side of the people.

Work card

There should be no company less than 10 people will make the employment card, maybe, maybe I don't know yet. The biggest role is to facilitate colleagues to understand each other, but also to facilitate customers to know our colleagues, in addition to these cards is also a good brand media, can give customers a kind of standardization of the sense of specialization, especially for small companies, can bring these feelings to customers is quite plus points. In the process of our operation found that less than 10 companies, the general degree of freedom is relatively large, it is difficult to let everyone consciously hang the badge. Therefore, in order to more humane management, we only require external salesman to hang a badge.

Desktop Wallpaper

People did not think of the desktop wallpaper also has the ability to spread the brand. We will design a few company logo brand display wallpaper, this will become our company computer's default wallpaper, of course, employees can modify their own to other wallpaper, but the salesman's computer, and the clerk's computer desktop must be very clean, can not exceed the two-column icon, other software icons can be placed under the fast start position, This will ensure the cleanliness of the clerk's computer, so that customers can see more comfortable, but also better show the company logo. Once our company needs to a large group to display our products and services, the projector opens up on the default desktop of our computer, the other group Mister first time to ask, this should be your company logo, it feels pretty good. You see our small wallpaper has added a lot of points to our company brand.

See here may be some friends think these are small improvements, it is necessary to spend so much space? Indeed these are small improvements, so it is easy to be overlooked by many entrepreneurial companies or small companies. Sometimes these little enhancements and improvements can give customers a sense of respect, by the sense of the VIP service, you can add a point in the customer's heart, here add a little points, where add a little points, add up is the customer to your company brand full of confidence and affirmation, do these things put the cost is thousands of dollars , but the small improvements made by the thousands of dollars might change the fortunes of a small company.

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