The brand strategy behind active access to user data

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Some time ago, Baidu Webmaster Platform released a message, said the vast number of webmaster friends can easily ignore some users active access to data. In fact, in the author's opinion, this is Baidu side feedback to the vast number of webmaster friends a signal, is to tell the majority of webmaster friends should pay more attention to brand publicity, so that users know your website service content, so you can increase the number of users two visits, to cultivate loyal users!

Active access to data or the ranking of the site

Baidu official example that if two sites in 2013, A and B site data is equivalent, if in 3721.html ">2014 years, b site users active access to the data share of 30%, and a site users active access to the share of the data is 10%, And a site's absolute traffic is greater than the B site, then the search engine may feel that the value of B site for users is relatively high. This passage also indirectly indicates that the user access to the receipt, may affect the site's own ranking.

Website brand Strategy Promotion is not limited to the enterprise

When it comes to website branding, everyone's first impression may be that this should be the business to do, and personal webmaster should not have much relationship, in fact, this is a big mistake, for corporate website, brand promotion can increase the influence of the enterprise and Customer trust degree. Therefore, the brand promotion is important to the enterprise. And the vast majority of webmaster friends take it for granted that personal sites should not do brand promotion, should be a lot of energy spent on the top of SEO, in fact, this is a wrong idea!

Brand words are more conducive to site rankings

We all know that if your website has an exponential brand, own site is a very large advantage, if your own site a brand word for the index of about 200, and your site ranked first, then in the home of the webmaster your estimated traffic may be more than 100, then your site weight will become 2 ! At that time we know the weight is only a reference value, but, if the search your brand words into your site a large proportion of visitors, the overall ranking of your site still has a promotional role. This can refer to the Webmaster platform inside, active access to user data inside the official explanation!

Do not get into the SEO condom and ignore the promotion of brand words

Even if your own site is a personal site, as long as the positioning is clear, can still promote their own brand, but also should emphasize the role of their own site, can bring to the user what. If your site is a novel nature of the site, such as the name is a net, positioning for the sharing of small talk and short stories of the site.

In fact, when you are doing promotion, just tell someone what your site name is, and then do what. There are many methods of drainage, I will not say more here, just need to pay attention to, you bring the flow, you must let the reader feel that your article is valuable, let the user take the initiative two times to visit.

End：

Recently a few children's shoes asked me how the new site should be promoted in the early days, what methods should be used to promote. I still told them, if it is a personal webmaster, with the webmaster-related topics can go to the Webmaster class site to contribute, such as Webmaster's home, A5, if not the webmaster circle inside, you can go to the same industry-related sites to contribute, most of the industry sites are very welcome to contribute! And everyone in the choice of the same industry to contribute to the platform, as far as possible from the news source to choose from the Platform! General submission platform can be accepted to leave their website URL, so, once your manuscript is passed, there will be many sites to reprint, so that virtually also left you a lot of outside the chain!

Therefore, the majority of webmaster friends should pay more attention to the brand to promote this piece, SEO will become more and more difficult to do, so, the formation of their own website branding strategy, the future road will be more and more good go!

This article by Feng Dongyang Original, reprint please indicate from Feng Dongyang blog http://fdyseo.com micro-signal: a370415548