The brand value of Hurun brand list is shrinking

Source: Internet
Author: User
Keywords China Mobile Huiyuan
Reporter: Gu Xiaoyu yesterday, the Hurun Research Institute released the "2009 Hurun China Brand List" ("Hurun Brand List") and "2009 Hurun Private Brand List" ("Private Brand List"), this is the fourth time Hurun launched the Chinese brand rankings.  Compared with last year, the value of the listed brand has a more obvious decline, including the "Hurun Brand list" The first China Mobile, brand value than last year shrank nearly half. Brand value than last year marked decline in the 100 "Hurun Brand List" listed enterprises, China Mobile to 199 billion yuan brand value for the third consecutive year, ICBC, the construction bank followed.  In 50 "Private brand List" listed enterprises, ping An insurance to 25 billion yuan brand value again to become champions (see annex).  Compared to last year's and this year's list, although the top companies have not changed, but by the financial crisis and other factors, the value of the listed brands has a more visible decline. China's mobile brand has shrunk by almost half from last year's 380 billion yuan, and ICBC and CCB's brand value has fallen by 21% and 32%, respectively.  The brand value of Ping An insurance has shrunk by 8 billion yuan. Overall, the top 50 brands of the Hurun list this year have fallen 31% from last year's list, and the entry threshold fell to 3.6 billion yuan from last year's 3.8 billion yuan.  The entry threshold for the "Private brand list" fell to 900 million yuan from last year's 1.3 billion yuan. Tobacco brands have sprung up in this year's list of brands in the industry distribution, the financial industry a total of 20 companies shortlisted, more than last year's 14, continue to lead. The second-ranked tobacco industry shows an alarming rise, with the list of companies soaring from 1 last year to 13 this year. In the tobacco brand, last year to 4 billion Yuan brand value ranked 49th in China, this year's brand value soared to 28 billion yuan, the first advance to the "Hurun brand list" Top ten.  The other 12 listed tobacco brands in turn are: Furong king, Cloud, White Sands, Yuxi, Hongtashan, Lee Group, double Happiness, Red River, Nanjing, Huangshan, Yellow Crane Tower, double happiness.  Olympic Games, charity into brand promotion factors 2008 Beijing Olympic Games become the local enterprises to promote their own brand a good opportunity, Lenovo, China Mobile, air, green and spleen Sohu, O ' Connell and Haier and other enterprises at the Beijing Olympic Games to become partners, but also in their own brand value to reap a rich return. In the use of the Olympic brand to promote the enterprise, the most representative of Li Ning. Li Ning's brand image has been upgraded to a new height at the moment the torch was lit at the opening ceremony of the Olympic Games.  In this year's rankings, Li Ning to 5.5 billion Yuan brand value ranked "Hurun Brand list" 34th and "private brand list" 10th. In addition to the Olympic factors, the implementation of social responsibility, dedication and love for the enterprise has brought incalculable brand effect. In the beverage industry, Wang Lao-ji is the fastest brand value promotion last year, the main reason lies in the king of the old Wenchuan last year after the earthquake, a one-time donation of 100 million yuan generous move. In this"Hurun Brand List", Wanglaoji to 3.7 billion Yuan brand value ranked 49th. Another beverage industry Huiyuan has raised its value in the Coca-Cola merger case. Although the acquisition did not eventually happen, Coca-Cola's acquisition of more than 100% per cent of the premium shows the Huiyuan brand's absolute dominance in the Chinese juice market.  Huiyuan juice to 2 billion yuan brand value among this year's "Private brand list." Private brand list Apparel enterprises concentrated in the "Private brand list", last year's champion Ping An insurance once again, Tencent QQ and Wahaha replaced last year's list of Huawei and Alibaba, became the second to third place.  In the finalists of the "Private brand list" enterprises, the largest number of apparel-type enterprises, 50 private brands listed in a total of 10 for the apparel brand, accounting for the total of 20%. "Social Responsibility 50" donation amount doubled yesterday, the Hurun Research Institute also released the "2009 Hurun CSR 50", the list of 50 companies are based on public welfare undertakings, leadership and transparency, employment, tax, employee rights protection and environmental protection and other 6 comprehensive assessment of the election,  Rank before and after. In the list of 50 companies, state-owned enterprises accounted for 23, private enterprises accounted for 15, foreign-funded companies accounted for 12. In the statistical cycle, the "social responsibility 50" donation total amount of more than 10.4 billion yuan, last year, the list of corporate donations nearly twice times. Among them, China's local enterprises donated nearly 8.9 billion yuan, foreign enterprises donated 1.5 billion yuan.
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