The brand's genes often come from the founders ' original inspiration.

Lead: The brand gene often comes from the founder's original inspiration, the founder's character runs through the whole brand's growth process, directly leads the brand the final direction, may say, each brand's bone penetrates the cultural variety, but for the user, the brand final result, ridicule all becomes the brand, Let's revisit the brand view of cattle.

Three Squirrel CEO Chapter Prairie Fire

Make a brand or want to be a brand, does not mean that you are the brand, oneself think oneself is a brand, does not mean that the consumer thinks you are the brand, the brand is produces from the consumer Word-of-mouth, and you have to do is to let a part of the group open mouth process, they said, bought, told others to buy ... You are the brand's possibility!

Dangdang CEO Guoqing

A lot of people in the mainland, like the idea of our hundred years old shop, in fact, let consumers believe in the mainland is a very difficult thing, who like their children to do a century old shop will receive returns. It's an old year. This is the year to boil out.

Li founder of the Lok Bee Network

Do the brand and do sales have the essential difference, do sales price is getting lower and higher, do brand is getting taller. The gross profit margin is not by the cost reduction, is relies on the retail price enhancement.

Starlight founder Baowenzing

Do own brand, if say simpler, is to focus on a very clear user group, make a simple product, then let these people slowly satisfied. This brand is also done. Don't get too complicated about branding.

Huang Taigi Pancake CEO Hering

The only thing a brand does is make a promise. The commitment to your customers can be qualitative or emotional, but you have to promise and be very simple.

Every customer prudential product CEO aged

The so-called positioning and promotion in the darkroom are all attempts to confuse the user's dreams. Only the brand identity created by the user experience is the best brand practice.

Tong, founder of the Silk and Tang sisters

Make the road of the brand has thousands, I think these few years minority brand up, means individual autonomy is bigger, do not care about outside of vision. Do not tangle is small or public, this is just the outside world to you a label, follow their heart most important. Like peeling onions until it is close to the inside.

Golden

The future truly great brand, should be both the traditional enterprise excellent gene (supply chain ability, manufacturing ability, brand marketing ability, channel management ability) and Internet Enterprise outstanding gene (innovation ability, fine operation ability, data analysis ability and Internet promotion ability)!

Master Carving

A brand, in the final analysis, is to spell "daily average", and to screen out your potential, future-brand death loyalty.

Conclusion: Enjoy the annual meeting of the guests of the witty line, I believe that the definition of brand in your heart already have the answer, then, share your brand view it!