The browsing rate analysis of the website ranking in SEO optimization

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SEO optimization of the site ranked browse rate analysis, in the increasingly fierce Internet market, enterprises in the field of E-commerce want to occupy a place, look at the search engine. Website optimization becomes the focus of network marketing. How much do you know about rankings?

07 in the Search Engine research field appeared a Google and Baidu hit hot map (as follows), the source of the map is unknown, but from the figure can be seen Google and Baidu user behavior of the significant difference, you can see in the two search engines ranked the site's flow distribution of the approximate situation.

Google's users click on the obvious gold triangle, the Search user traffic basic import top three of the site, and Baidu's user clicks is more messy. This picture has been used by many SEO to emphasize the importance of keyword ranking, especially the "Google ranking is bound to the top three" theory. But while this picture gives a serp click on a hot spot, it doesn't know the real click ratio between the different rankings in the 10 results on the Google home page.

In 06, Cornell scholars conducted a eye tracking experiment, using Google's multiple search queries to compare the user behavior of a relatively authentic Google search results page. The test results are as follows:

As can be seen from the figure, Google's top three sites are almost streaming 80% of the search traffic, and the first one is more than half of the search traffic, the second and third of the clicks are far lower than the first site, the top three clicks is probably 4:1:0.7. Fifth site access to more than fourth http://flash.5617.com/(in the standard browser interface, the first screen of the Google search results page is displayed 5 results, this result with the tenth click greater than the Nineth name together shows that, The final result of the first screen is more attention than the penultimate. The Seventh-place Click is the least, because the user will be in the browsing process down the bottom of the page, this time to show only the last three ranking sites, seventh is ignored by browsing habits. The results also show that the first-ranked site on the second page of the Google search results page hits only the top 40% of the tenth site.

Keyword ranking has been valued by SEO, and get serp home ranking is the biggest pursuit. But from the results of this study can be seen, even if the site to enter the home page, the number of clicks to obtain a significant difference. So to pursue a good search flow, the first three is the potential in the will, and the number one should be the final goal, after all, for a 20,000 flow of the search keyword first hijacked away 10,000.

This 06-year survey is still useful for SEO, although the current Google search results page has changed a lot compared to the time, such as increased sitelinks and the diversity of search results, but for Chinese keyword search, Google search results page changes are relatively small. The result of this research is only the reference value of the reason is that the experiment has a limited number of keyword search and the participants are basically students, not fully representative of the Google User group, and eye tracking test itself is difficult to achieve accuracy. Of course Google search results page