The brutal competition of mobile search is likely to start at the end of the war first.

Absrtact: The brutal competition of mobile search is likely to start at the end of the war, and the control of information source. Zhang Lei (Innovation Factory Dim sum OS founder, CEO) World chaos, Search now, search the most like is the information decentralized, the more dispersed, the more valuable search

The brutal competition of mobile search is likely to start with the "end" of the chaos, and the control of information source.

Zhang Lei (founder and CEO of innovation Workshop Dim sum OS)

"The world is in chaos, search is now", search favorite is the decentralization of information, the more dispersed, the more valuable search, if the information is too concentrated, or even to a monopoly, there will be competing interests, such a grudge will be staged every year, Baidu and Taobao, a Amoy and Jingdong, get the world of information.

The core of mobile search competition is the competition of information sources, in view of the current situation, mobile search information more than 90% or from the traditional Internet, if it is such a pattern, a few big giants will not be shaken, mobile search is only the extension of the PC, do a good job of interaction, adaptation, grab the entrance level of the client can be. However, the rapid growth of smart devices in recent years, the emergence of information and organization of the great changes in the way the app owns information, App Store control app,iphone Monopoly App Store, such a three-tier structure, independent search engine at this stage to play a small space, iOS inside the smart APP Banner is Apple's huge monopoly of the product, if successful implementation, Apple to do a standard application of the information search interface, it is estimated that many people will vomit blood. Therefore, the mobile search information source of contention, is mainly the app standard, computing platform, distribution channels of contention.

First look at the standard and computing platform, many people are looking to the app Web, there are many benefits of web apps, but do not expect HTML5, a lot of the first wave of small companies to go to die HTML5, and only large companies can afford to play, Ali Cloud OS, Baidu Mobile cloud computing, It's all about bringing developers, apps, and information into their own ecosystems, but the mobile web app's hosting platform has no success stories around the world, and perhaps the most likely subversive is the micro-letter.

Then look at the distribution channel of the app, now for the abnormal white-hot, at the end of March, the First Army day distribution was over 50 million, the Second Army day distribution 30 million of the magnitude, the Third Army 10 million up and down. The application distribution of mobile search products in China is far below this magnitude, the main reason is that the number of applications is too small, to a high of 700,000, in this respect, search if only to do the application index, and not to find ways to apply the active degree of information in the application of these critical dimensions of the increase in Then it plays a very limited role. From now on, in the future for a long time, the application store this form of resources and the mainstream, Tencent, 360 rely on strong client capabilities, to win sooner or later.

Finally, look at the information in the app. In the final analysis, what you need is still information, app just because the technology limit has increased the difficulty of searching to obtain valuable information, according to this idea to extend downward, any unique information engine, in the future have a place, Baidu's Aladdin plan is to get more structured data information, this point, Mobile than the PC more need, or even, many companies rely on a strong offline ability to organize effective information, as long as these discrete information can not rely on technical means to collect, offline mode of artificial operation can always survive, but whether it is a good business model is debatable.

Two days ago, several investment friends came over to discuss the mobile search engine project, my advice to them is to look at how their sources of information are organized, and if there is no such thing as a person in this area, there is no need to consider the same, for the entrepreneurial team, in a single direction, unique, Structured information in the vertical search field, always latent opportunities, and for the company has become the industry monopoly, how and these unique sources of information to find mutually beneficial cooperation model, not only the technical challenges, but also the embodiment of business intelligence.

Last year 360 launched its own search, his core advantage is to bind the search through the client, closed traffic, the same strategy on the mobile internet will inevitably repeat, in fact, micro-letter is playing such a role. "End" in the search product system is increasingly important, even for mobile search, "end" easier to guide and closed traffic, mobile search of the brutal competition is likely to start in the "End" of the chaos, the victory in the control of information sources.