The Bucket of the beast or the warm water frog? On the situation of small network companies

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Three super strong and I have nothing to do, small Internet companies overall capacity can not be underestimated

In China, the Internet is basically three super strong, multipolar the development of a pattern, three super refers to the search engine field of Baidu, E-commerce area of Alibaba Group, network community and interactive field of Tencent; how strong is that China is currently in the Internet beyond the big three, there are some of the same strong companies. Multi-polarization refers to the emergence of fast-growing Internet companies that are trying to go public or are listed in various fields. But the focus of this article is not on the Giants, but on the survival of small internet companies that are engaged in Web services or web operations in various subdivisions or micro-domains, although their strength is far from the Giants and cannot be listed or even let more people know, but overall, The overall capacity of small internet companies is absolutely negligible.

Concept explanation: The Fight of the beast?

To tell you the truth, in preparing to write this article, I do not understand the title of the trapped beast of the real meaning of the four words, in this article, the Bucket of the beast is used to mean although difficult but still very hard to move forward, do not know my use of this is right, the wrong words also hope you forgive me. The meaning of the warm water frog is believed by most people, it comes from an experiment, the idea is to throw a frog into a boiling pot, and it will leap out of the way to escape, if in the pot full of cold water, and then put the frog in the pot, slowly heating, the frog will enjoy in warm water, etc. Must strive to jump out to survive, it has been full of fatigue, eventually buried in an iron pot. Well, the three core keywords that appear in the headlines, which have been explained by two, are left with a "Small network company," in which a small network company is a company entity that has only a few, more than 10 small or micro companies engaged in Internet-related services or operations.

The Fight of the beast? The development and struggle of small network companies

As China's internet industry three super strong situation exists, China's network industry is the lack of fair competition in the environment, good innovation environment has been basically destroyed almost, in fact, small network companies themselves are not highly competitive and relatively strong innovative ability, So the vast majority of small network companies can only Pianan a corner, in a subdivision or micro-division of the field of service or operation of the work. For example, in cities such as Zhengzhou and Xi ' an, smaller and smaller internet companies are all over the land, doing business such as website promotion, web marketing, website building, regional or industry-run websites. It is undeniable that many small network companies live well, they can make money to feed the company, the founder of the company can gain no small profits, but more often, no matter in the small areas, the competition is there or even brutal. For example, in Zhengzhou, the same site construction company, there may be hundreds of or more, such as some industry sites, there may be dozens of models of the same competitors are eating the same piece of cake. This leads to the fact that many small web companies are struggling to survive, lacking strong financial support on the one hand, and lack of skills and innovation, which inevitably results in a large number of small web companies or Web sites shutting down every year. However, there will always be companies that are not necessarily making money or living comfortably, but as long as they are sure that they can make money next time or live more comfortably than they are now, they continue to struggle and continue to be trapped.

A warm frog? Achievements and prospects of small web companies

As mentioned above, there will always be companies alive, and of course some small internet companies are doing well. For example, in a city to operate a city-wide industry website, probably only a few people, do good, annual income can reach millions, this small business is far more than to work for others to gain and exercise big. What's more, personal website, no registered company, single-handedly a person, rely on a subdivision of the industry's website, the daily income can be similar to the average monthly salary of white-collar workers. Therefore, in the Internet this Crouching Tiger, Hidden Dragon industry, cattle one catch a lot of small companies are also making pots full, have to admit, this is their achievements and pride. But how long will this income last? A little longer, the Chinese Internet from the real generation to now only more than 10 years, the industry has developed so quickly, who can foresee a few years later what will be a situation? The person in charge of the small web company can say that it will still make a full pot in a few years? So, Although some small network companies are now creating a good income and living standard for them, it must be acknowledged that the prospects for development are uncertain, and the stamina and motivation are insufficient. Like a frog bathing in a hot spring, competition and development situation is in fact very grim, it is equivalent to hot spring water is being forced to heat, even if it is now not struggling to jump, but also to do a good job of the preparation, or really to ease the death in warm waters.

Rise up or continue to boil water, ask where the road?

In fact, the experiment of the warm water frog is not only the point described in the second paragraph of this article, the experiment actually went on: The frog was put in warm water and the lid was on the pot, and if the frog knew the fate of the frog in front of the dead in the warm waters, it was placed in the river and began to struggle outward, but it was always covered with bullets. The water in the pot was dead before it was hot. This is a dilemma choice, in which case, whether jump or not jump is ultimately a dead end. At that time, the reality to travel more complex than experiments, but also more brutal, in the Internet, a high-speed development, rapid elimination of the industry, many companies die do not know how to die. But it must be admitted that the reality is not a coin of two sides, not as in the experiment, and ultimately must die. For small internet companies, is actually a choice or development phase of the problem, the truth is very simple, now can make money, if you can continue to make money then try to keep their business for a long time. If you can earn money now, and the income is good, the opportunity to get more exercise than work, that also insisted. Where is the road? The key is to see whether the operators of small network companies can grasp their own ability and the change of the bad environment.

Conclusion：

As an operator of an industry web site, you've been thinking about your future. I have to admit, we are honored to work more easily to get more benefits than when white-collar workers, but we have better development in the future? This is indeed worth each of our small network practitioners analysis and thinking, so write this article, is willing to share with you. Http://dl.zhcoo.com original works, reproduced please specify the source!