The business logic behind internet thinking and feelings

This is also a story about feelings and internet thinking, this time the protagonist is Intel.

Recently, the Intel China Regional Online service has officially released the CCE platform, in contrast to Intel's previous customer service, the platform is designed for small and medium technology companies and individual creators, with both micro-blogging and micro-letter logins. Intel has opened its own world-class research and development management processes on the platform for each project, also provides official support for each project, and promises to respond to customer requests within 15 minutes.

In the face of small and medium-sized technology companies and individual creators, but so low heart next, it can be seen that Intel missed the smart phone, no longer tolerate the new wave of smart hardware. The previous Intel CEO Division has announced in IDF2014 that it will set up an Intelligent equipment innovation center in Shenzhen and will invest 100 million of billions of dollars in setting up China's Smart Equipment Innovation Fund.

In several press conferences and exchanges, it seems that in order to keep pace with the times, Intel began to repeatedly talk about feelings and internet thinking.

Speaking of feelings, this time was moved out, Mozi

Feelings, can not only rely on their own to preach, standing on the shoulders of others, the effect seems better.

You see, the charm in the MX4 press conference quoted the North, show the reading experience also incidentally show an Proust; Apple Watch in space with the Earth in the visual effect of the appearance, is clearly in tribute to Kubrick's "2001 Space roaming"; The built-in ringtones are all Zo Xiaozu, Li and Wanqing.

This time, Intel is CCE for the hard-to-enjoy commune.

But the rush to the smart hardware in the field of the siege of the Intel, and do not want to promote the "not attack" spirit, but dug up another mo-Tse's identity-engineers. (Students who do not understand can read Lu Xun's novel "Non-Attack", the text of Mo-Tse and Pang with wood chips to simulate the city and siege, Mozi victory, quite black technology color)

According to Wang Yu, general manager of Intel China Regional Online business, the CCE of this platform has a salute to Mozi, "Chinese society now more respect the businessman who makes money", "we want to advocate a culture of engineer", for hardware engineers to create a collaboration, sharing, and a platform for Intel's official support.

It has to be said that such a tribute to the ingenious, digging mo-TSE relatively not widely known side, appears to be full of force, but also in line with Intel's consistent temperament and tone.

The official 15-minute response, open the research and development process, I can see that Intel is also very hard to fight

Now, the network is so developed, mobile mouse minutes can build developers QQ Group and forum, Intelligent Hardware Development forum is not new, Intel's this hard to enjoy the commune CCE platform can be different?

The answer is Intel's official support.

In other intelligent hardware development forums or QQ groups, developers encounter and ask questions that may be out of the question and may be answered by other developers. But after the developer submits the issue on the CCE, the hard to enjoy the platform, Intel promises to respond within 15 minutes of the workday.

Hard to enjoy the commune CCE behind is three layer response mechanism: the customer submits the service on the website, the first level's junior engineer will contact with the customer in 15 minutes, if can solve solves, if cannot solve, then also has two layer technology to upgrade the response system. Customers can also rate the services of Intel engineers.

Intel also arranged on-duty personnel in the QQ group established by the CCE commune to answer and organize the missing questions at any time.

In addition, Intel has opened its own in-house world-class research and development management process in the CCE commune, and has now been streamlined to the pre-research phase, the development phase and the mass production phase in accordance with China's situation, and each project on the platform is being advanced in such a standardized process.

Popular say, the process is actually the development of "rhythm", do not underestimate the strength of the rhythm, Intel 10 years as a day in accordance with Tock plan to advance, AMD but messy footsteps, and then look at the situation of both now, you can know the importance of rhythm.

The business logic behind feelings and internet thinking

Unless it is a charity, there is always business logic behind feelings and internet thinking. According to Wang Yu, Intel China Area Online service is a marketing organization. Intel has launched such platforms and services, and is naturally selling more chips.

But the smart hardware vendors that Intel wants to catch up on this time are completely different from previous PC vendors. After so many years, the PC industry has matured, even hardened, Dell, Hewlett-Packard, Lenovo, several of the entire industry accounted for a large half, intel as long as the service of these manufacturers can. But the smart hardware industry, which is still only in the midst of a restless adolescence, has no giants, and Intel is likely to face a wide variety of small companies, and perhaps even just a personal team.

Seize the giant, factory services, such old road in the PC industry, but in the smart hardware industry, now seems to be out of line.

So, the business logic behind the CCE, relative to the superficial sentiment, may be that Intel, eager to take the initiative in smart hardware, has to try the Internet path in the face of many geographically dispersed and developing entrepreneurial teams.

Even with Intel's official support, it's not a panacea.

Even with Intel's official backing, CCE will not be able to guarantee success on every project. Only about 30% of the projects have moved from the pre-research stage to the research and development phase, and less than 30% of the projects have been built into mass production, according to the official CCE.

The customer's evaluation of the functions of the CCE commune is also good and bad, according to the Intel China Regional Online Services Department strategic cooperation manager Liu Yiping, the previous period of data shows that in the technical advisory, customer satisfaction has been improving, but in the sample, customer satisfaction is declining, "may be based on the relevant logistics or something , customers find it inconvenient. "

And also hard to enjoy the commune CCE also unavoidable to be spit, before the Intel Open research and development process is more complex than now, the process recommended to large companies no problem, but by small and medium-sized companies violently spit, and then simplified into the current three stages.

Intel is also not shy about spitting, according to Liu Yiping, in the next version of the CCE commune, will set up a "spit zone", "You can thank you, you can swear."

Double pressure from outside and inside

The CCE platform website shows that the platform is currently accelerated for 1272 smart hardware projects.

According to Wang Yu, the hard to enjoy the commune CCE each year to exceed the scheduled sales performance indicators, "on average every year from our platform, customers after the product sold to the social output value, more than 30 billion yuan." ”

But when the platform is growing at a high speed, it will also face pressure from outside and inside.

External pressure stems from a growing number of customers. According to Liu Yiping, in the face of more than 1200 projects, "In fact, the best thing or because customers have problems, not together have encountered difficulties, basically today you encounter, tomorrow he met."

But as the platform becomes publicly available, especially after the opening of individual users, the number of concurrent service requests in a unit of time may increase dramatically, and the promised "15 minutes" response will be under great pressure.

Wang Yu's solution is "Knowledge base", which includes both static documents and the knowledge base of the engineers gathered on the platform, and the more projects are joined, the more the assembled engineers will be. Wang felt that such a knowledge base could increase the number of projects, but at the same time he also mentioned the addition of Engineers, "the corresponding deployment, we certainly want to increase."

Internal pressure comes from the traditional department of Intel's service-major customers. According to Wang Yu, the establishment of the CCE commune, with the approval of Intel's senior sales executive, "is the company's decision", the platform services of small and medium-sized customers are mostly new excavations, "is incremental, with the service of the traditional Department of the customer has no conflict." Wang also introduced, some small and medium-sized companies in the hard to enjoy the commune CCE platform to grow into a big customer, the platform to put such a large customer back to the traditional Intel offline service department.

This approach will undoubtedly increase the platform to achieve sales performance resistance.

When the author asked the CCE of the share of Intel's China sales, Wang said it was inconvenient to disclose.

The Internet has no secrets, and Intel's old rival Qualcomm, despite its brilliance in the smartphone era, will not loosen the layout of smart hardware. Tiger sniffing has asked Qualcomm through some channels, "is there any plan to launch a similar platform?" Until the deadline for this article, Qualcomm has not responded.