The business model and problems faced by Warby Parker, an American spectacle electric trader

Abstract: The recent well-known media "Wired" magazine published an article analysis, the United States glasses electric dealer Warby Parker's business model and the problems faced, roughly as follows: As a Warby Parker user I like this company very much. I like the design of its glasses, with

Recently, the well-known media, "Wired" magazine published an article analysis, the United States glasses electric dealer Warby Parker's business model and the problems faced, roughly as follows:

As a user of Warby Parker, I like this company very much. I like the design of its glasses, with a bit of medieval style slightly pedantic; I like it. Free postage delivery of 5 pairs of glasses, allowing the user to select the mode; In addition I like it reasonable price, generally not more than 100 U.S. dollars. And its customer service is also very good, there will be no communication with the robot feel, or even worse, trained like a robot customer service personnel.

Excellent product design, good user experience, smart Logistics, all of these are integrated, as consumers I think, as a four-year history of the new company, Warby Parker did a good job, all the strategies seem to be correct. But the only thing I'm worried about is whether it's going to stick.

Warby Parker CEO Neil Blumenthal

And in Tuesday, they again announced a landmark message that they would go to charity, every pair of glasses they sold, and they would donate another pair to visionspring, a charity that trains low-income people for eye tests and sells glasses that are extremely inexpensive. Warby Parker said that so far they have donated 1 million pairs of glasses. The company's co-founder and chief executive, Neil Blumenthal, said that when the company was founded, they were very worried about its prospects, so the extent of development to this day, has surpassed their imagination.

Although it has a good sense of social responsibility, I once doubted how it would do that. In fact, before Blumenthal founded the company, he was doing management work in VisionSpring, where he did a lot of research on the needs of glasses. In fact, Blumenthal says, fashion is not related to where you are and whether you are rich or not. But I am more concerned that as a new venture, such a new venture can still live? Is this good or bad for business?