The business model of the cloud computing era

Although cloud computing can lead to the emergence of communist social characteristics in cloud computing, cloud computing does not change the natural laws of the physical world, and people still need to get the material and energy needed to sustain physical existence from outside. So people still need to devise strategies to make money in order to get more wealth.

1, the characteristics of the business model

The business model of the cloud computing age is not much different from the current business model in terms of composition and design processes. is still a structure system composed of commodity, consumer demand, information transmission and commodity circulation. But because the power of technology restrains the exertion of people's control desire, the business model becomes a simple technical operation process under the information symmetry environment.

So in the era of cloud computing, the main factor determining business model is the core technology and key technology of cloud computing products. In traditional business models, the most important factor in developing human frailty is that there is no room for the business model of cloud computing products. Therefore, in the era of cloud computing, the business model itself has not much room for innovation.

Take the online mall as an example, the assumption is based on the cloud computing business model design: Mall function and Taobao similar, the difference is that the mall is in accordance with the distribution of the city of the Mall collection, the use of application system virtualization technology to use the mall function to different areas, so that each region to produce an independent online mall. This cloud mall has the following features:

(1) The data is managed and processed by the geographic area attribute, which improves the data supervision ability and the data storage processing ability.

(2) The globally connected data increases the value of information, the use of cloud tools enhances people's ability to obtain effective information, and enables people to conduct business games in the context of basic information symmetry.

Because of the particularity of cloud computing products, the way people gain benefits through business models will also change, as follows:

(1) No use of consumer ignorance to gain additional benefits. Due to the technical power of cloud computing, the characteristics of any commodity will be fully displayed in front of the consumer, before the purchase, people have a clear understanding of the product's advantages, disadvantages, inventory quantity, the distribution of different regions, the provider's production plan.

(2) no longer use the star effect to induce people to buy.

(3) It is difficult to use privileges to gain benefits. Cloud computing will be a revolutionary technology to achieve information symmetry, this technology will change the social structure, in the virtual world to establish a fair and just information management system, and through this system to make the physical world justice.

2, the competitiveness of cloud computing products determines the shape of the business model

In the era of cloud computing, the competitiveness of a product determines the shape of the business model, and the distribution of wealth is determined by the ecological form of the cloud-computing product, and the business model itself does not change this form of distribution. This and the traditional business model is very different, the traditional business model can not only change the distribution of product value, but also can change the number of product value, so the business model determines the success or failure of traditional enterprises. Therefore, in the traditional business model, the development of human weaknesses is the main goal, and in the cloud computing business model, the development of product competitiveness is the main goal.