The business model of watercress: electric business UGC

In the http://www.aliyun.com/zixun/aggregation/18892.html "> Network culture to walk the most literary and artistic, but a bit of a heavy taste of Douban, in the end how to enter the real commercialization?"

Watercress thing just out of time, someone on the assertion that watercress will sail, of course, there are many people say that watercress is the most beautiful or mushroom Street upgrade version, users can browse, comment and share on the platform, in this 3.0 internet age, social interaction is undoubtedly the most important point. Watercress itself occupies a certain advantage in the community, but the vertical depth of the user group is also unusually high, from the digital, beauty makeup, food, clothing and other types of goods, of course, I think watercress itself can go to do direct commercialization, product positioning is the creative category, especially the music and book market. But for digital, clothing, etc. still do not touch.

Honestly, it's not surprising. But just a little can not accept that layout, and then how to say I used to do products, I do web design, plus this year began to do the electricity quotient, the overall to my feeling is a little two, literary and artistic youth is not like the literary youth, Ordinary also not ordinary, commonly known as: Sibuxiang.

But Douban in China's internet industry itself is a wonderful existence: in the Shanzhai popular Chinese Internet industry, watercress belongs to a lack of U.S. Silicon Valley shadow of the site, but also very mainstream.

In everything to "fast" for the purpose of development of the Internet industry, in our conference above, pony horse has to talk about this, and has been "slow" culture of watercress, facing the current commercialization of the impact, especially the mobile internet to further mature, had to start from the former faithful quality users to dig value, This is also the commercial process of watercress that I mentioned above, still need slow pace. The internet is targeted at the industry and the crowd, and watercress is indeed a heterogeneous, the most important is to target their own end users.

Now this platform, to feed more than 300 employees, carrying 70 million of literary youth social life circle, earning money has become an imminent problem, but also the industry to promote a tiered economy results, and our last few days of cock silk economy in a certain angle is completely opposite.

Watercress group inside the crowd is strange, they are deep, there is the high level of the rhythm of the atmosphere, so small, personalized, the characteristics of the pop people are not too happy to get involved in the stink of it. And the group above the link of the sale is also extremely cheap, 8 links 2 Pictures One months only 1500 ocean.

On the first day of the line, I landed something, that day very curious thinking for a long time, found that watercress "things" is not generally less, does not seem to have gone through serious thinking and research and page test results. And today again up, found watercress in their own mode for electricity shop road, their path is also selected very clear, and details of the slow pace of them, but also appropriate in this rhythm to the sky to do more powerful.

Typical slow culture and ubiquitous petty bourgeoisie, so that "things" shopping guide may not and Mushroom street, beautiful said such a pan-popular counterparts in unison. On this, watercress seems to complacent, because this is still the watercress specially modulation of the literary fan shopping mode. From a recent activity, as I have today's head map, watercress is the arts and culture is a single, perhaps the environment, the different user groups, you will find that the quality of the sun is unusually tall, is not a micro-bo that cock wire user group can be compared.

So at the end of quality, the quality of the content has become the most related to watercress, the threshold to do enough high, inviting the system, Word-of-mouth, loyal user groups and user quality as well as cultural atmosphere. Of course, it will be found that many people have the right to invite, but the openness is very small, birds of a feather flock together, enough to maintain the rhythm and mystery, enough to stir up the taste of everyone.

The current charging mode, we can see from the interface and code above can be seen, directly in the link to increase the product tracking code, the electric business can judge the source of purchase, and then according to a certain proportion of turnover and watercress into.

The user's slow pace, cautious rhythm, this is to want to fear, but from this thinking, can have content UGC to video UGC, in fact, in the implementation of the electric quotient, watercress can try to belong to their own UGC.

Of course, more crucial is to continue the survival mode of watercress, the user in the "things" on the behavior can be selectively shared to the individual's watercress broadcast. Its watercress neighbors will also be able to see the user's commodity preferences and comments, so as to form the social promotion of goods, for others to provide decision-making assistance for consumption.

Media reports say watercress had a short period of cooperation with QQ space, Tencent's user groups there opened the entrance, swarming over the flow of people-most of them are not the kind of literature and art youth, bringing a very noisy and poor quality of content and social, but damage to the original watercress user access experience, The last watercress suspended the cooperation with the QQ space, which also means that watercress for a long period of time has not ready how to meet these "long tail" users.

Watercress Electric dealer, still not ready, it just opened a hole, want to create a literary youth themselves to set up after the selection of watercress is still full of literature and art fan world, like watercress extremely believe that "recommended strength."

They also believed in the sentence: "1000 of people have 1000 hamlet in their eyes."

Micro-Credit Public account: Tao (MICROTXK)