The business O2O model is today's online business model

The business O2O model is today's online business model. From the early business-to-business development to the present O2O, e-commerce is the inevitable result of business development. Put in the past business thinking concept, we feel that online trading is online trading, offline trading is offline trading, they are simply not possible to have contact, always keep their own parallel operation. In the era of internet and mobile devices, offline will be online as a sales front, they can also cooperate with each other.

O2O mode is still in the exploratory stage

The wave of the internet has put businesses in all walks of life standing in the forefront. How does the traditional enterprise grasp the opportunity of the Internet, what role does O2O play in the Enterprise transformation and upgrade? O2O is a trend, but not a model. At present, there is no fully mature O2O mode, the industry is still in the exploratory stage, can not be concluded.

We focus on the user experience, market development and distribution system three aspects to promote online and offline integration. Enterprises in the grasp of the first-line entity sales channels, to offline as the basis for the development of online transactions, the promotion of online resources at the same pace of development. Enterprises if there is a real market, can be based on offline market integration online sales, the benefits are more easily reflected.

But there are still problems in China's electronic commerce: IPR infringement is serious, "black" and "white" coexist. Different enterprises produce different products, different products presented by different markets, enterprises should be based on their own characteristics to build their own O2O channels. If you can continue to plough in the industry, business-to-business the second spring will not be long.

O2O and traditional business model to produce competitive power

O2O will provide a clear architectural path for future data commerce: Online operation synchronous operation, the middle is the user data, data drive both online and offline development, online for the line to bring orders and for CRM experience, offline for online customization and provide data for CRM. Company operators will have to consider online competitiveness, offline competitiveness and data stickiness. Clearly, this logic of data commerce has not yet been universally realized.

The lack of a clear understanding of the O2O is the data age of the signal lights, and O2O to consumers, market patterns, strategy, organization, management, brand, marketing and sales of the series of impact, leading to 99% of the organization is suffering from sales decline, brain drain, strategic failure, management inefficiencies and a series of problems. Managers and bosses are confused and stressed, but consumers are experiencing dividends in the O2O process. For consumers, he has a new role, motivation and behavior, from the role of the foreign person to the role of the internal transformation from the role of the material person to the role of the social person.

O2O didn't subvert the traditional enterprise.

In fact, there is no subversive gene in the O2O model, only the industry upgrades. The core mission of O2O is to carry out the information arming of the traditional enterprise, which is backward, inherent commercial means and operation means, and to upgrade the informatization level of the industry comprehensively. In this sense O2O do is not e-commerce, but business electronic.

O2O's trader should follow this principle from the behavior communication, fully affirm the history and present achievement of each member of the enterprise and team, actively familiar with and understand the business model and control node under the enterprise line, and slowly cut into the wording of the business optimization.

When it comes to new projects, restructuring seems to be the brunt. The reorganization itself is not a problem, the problem is the reorganization purpose and the action. O2O operation Hands do not find the feeling of officials, in order to build a total listen to their own team, can support their work team, can compete with the old team and restructure a new project team.

Whether from the use of O2O project, value or from the point of view of communication, O2O handle the business and professional knowledge of the corresponding industry than to understand more than the knowledge of the electrical quotient more important. Only the trader knows more entity business knowledge, business model, business process, can really promote the enterprise O2O process.

Traditional business models have long been entrenched in people's minds. But at the same time we have to accept the new model, the society can only grow and develop under constant innovation. The O2O model needs to be discussed and studied together to promote the healthy development of O2O. At the same time, in the case of accepting new things, we should work together with the old model to promote the steady operation of the business.

Wen/Wei Shuwei