The business philosophy of the encyclopedia from the unknown station to grow into solar PV over tens of millions

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[Core tip] embarrassing hundred from 2005 set up, has developed more than 7 years, has accumulated a large number of high-quality content and users, from an obscure station to grow into a solar PV tens of millions, become the Chinese community has a unique culture of entertainment sites, embarrassing hundred have their own unique operating strategies and means.

Embarrassing encyclopedia is a user real embarrassing jokes on the theme of the Web site, the topic of easy leisure, at present in the young people are very popular. In the embarrassing encyclopedia can look at other people posted embarrassing and share their personal experience or heard of rape, cups, grass eggs, interesting, not liking all kinds of situations of life embarrassing things, and can be around the rankings.

The encyclopedia has a very high popularity and access volume, with more than 10 million subscribers, has formed a unique embarrassing hundred culture.

The operating system of the website

It was founded in 2005 and has been developed for more than 7 years. Accumulated a large number of high-quality content and users, from an obscure station to grow into a solar PV tens of millions, become the Chinese community has a unique culture of entertainment sites, and grass Pure forum model (see: "Glimpse-from grass-root community to see the current situation and future of the Forum" Different, embarrassing hundred have their own unique operational strategy and means.

Good UGC system

The accumulation of content in the early part of the scandal is based on the principle of creating happiness, relatively strict audit mechanism to ensure the content of high quality, and no threshold of the publishing mechanism and let people easily release their own embarrassing things, the mutual cooperation between the two to ensure that the community in the source of content and the benign cycle of presentation. Guaranteed a long run.

Cao Li, one of the core members of the encyclopedia, answers the UGC high quality reasons:

First of all, it is because it allows users to be happy, and users who are happy are naturally more willing to reciprocate.

Second, because its atmosphere is the user publishes, so the user will follow suit to publish.

Again, it is because it does not need to register to be able to publish.

Finally, the audit mechanism allows good content to be filtered out to ensure the quality of the content of the site, and then back to the first article.

Content comes from knowing

And embarrassed hundred strict invitation code system also became embarrassing hundred user post one of the driving force, embarrassing hundred still cautious to take the invitation to register the way to control the user registration, on the one hand, in order to ensure the quality of users, on the other hand, can also be used as a means of hunger marketing, after all, from the user's psychological, not get the best, It is also difficult to maintain such high-quality users and content if it is open to registration as an ordinary community.

RP Culture

"Only see not hair out of character", is the most popular sentence, this has become the unique RP culture, reciprocity in the Internet in principle, simply look at other people's embarrassing things and do not publish their own embarrassing things to make others happy is to lose character, do not know the source and origin of this sentence, but has been in the embarrassing hundred deep roots, Deep in every embarrassing hundred users in the heart, in order to ask for character, on the embarrassing hundred published their own embarrassing things a great family, by the way for their own saving character.

Such a consensus is not the only one to see other people's embarrassing Bo le community, more important is to become a number of users of the spiritual sustenance, in the embarrassing share of embarrassing things to accumulate character, regardless of whether the real life of embarrassment and embarrassing things will be because you really in the embarrassing hundred share and improve, But this unique culture has given the user certain sustenance and the consolation, this satisfies the user the spiritual demand.

And when a community's agitation forms a kind of culture, then, the community brings, is not only the entertainment so simple, like cock silk culture, he not only takes one kind of social form the attribute to appear, more importantly, is one kind of unique Internet environment Humanities appeal.

Embarrassing traffic growth node

Break through the bottleneck of technology

The Encyclopedia of Traffic growth is not continuous, showing the regularity of the rising stage. In the late 2009 to the beginning of 2010, there was a rise in the first half of 2011, the rise is not continuity, product or technology innovation is the main cause of the rise, server performance optimization is one of the elements of the rise.

Raise QPS (query rate per second)

The encyclopedia is before the architecture on the Ruby on rails, as users grow in size and new features increase, computing resources tighten and services start to slow. So the Tornado moved to the (this period of time has not been on the line new features, but temporarily cut off some functions), QPS upgrade, the calculation of resources to make a part of the optimization before the user in the embarrassing encyclopedia of the door lined up a very long team, but limited service capacity, many users have been lined up, After the Low-cost solution to the problem, embarrassing hundred "restore" to the real flow level.

Exerting force of moving end

The encyclopedia developed Android and iOS mobile clients, and for mobile devices to visit the embarrassing hundred pages to do the optimization, embarrassing Wikipedia website entertainment characteristics doomed users will spend a lot of time on the site, exerting force mobile client and mobile version, provide a good reading experience, such as mobile device access to the "Cotton Flexo" And "Night with lengthened version" on the user's reading environment to do the optimization, to provide a reading experience without the lack of product fun.

This may not be a particularly big improvement and innovation, at least in the product concept to convey the theme of the site and fun, for users is a friendly experience.

Passive business model to active business model

The reason for the rapid growth of the encyclopedia is simpler, from the passive business model of personal stationmaster to the change of the active business model. Embarrassing things from the passive use of Adsense ads to actively contact the attack, income than before there are 10-20 times the growth, good revenue is the site to live on the basis of the huge flow in the fold to support the flow into value is the driving force for the long-term survival.

This section comes from an exclusive interview Jian and a reference quiz

The entertainment value of embarrassing

For the entertainment value of the embarrassing, its founder Jian has this description:

From the user's feedback, embarrassing encyclopedia has a very good pressure regulation value. With the acceleration of the urbanization process, everyone's independence and space is getting smaller, more and more psychological pressure, the Japanese invention Walkman, there is a similar background, in the crowded subway with headphones, you can have a mental space, it is commendable. Chinese people prefer storytelling, crosstalk these entertainment forms, but the content of time is too long, embarrassing encyclopedia is equivalent to the mobile internet era of new entertainment, because the content is real, decompression effect better.

Indeed, the pressure of modern people is too great to live in a magical country, every day for the name of survival for life everywhere, people suppressed emotions need a release mouth, and embarrassing hundred to us is not just an entertainment platform, more important is to give an emotional vent, occasionally their own embarrassing, to see others embarrassed, smile, Also passed, the entertainment of life, recreational life, only this, after all, life must continue, the days are also as usual.

Only look at the comments will also lose character Oh.

While chatting with founder Jian, Jian repeatedly stressed that the key problem is to live, embarrassing hundred if not the user Service good, three months will die, the Internet environment is very cruel, only continuous progress, to survive, to develop, otherwise all business ideals are empty talk.

With all the entrepreneurs.

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