The business value behind big data projections

2014 Brazil World Cup just finished, in this field is regarded as the most technical content of a "World Cup competition", let the author is the most impressive is the Baidu World Cup forecast the most unique presentation form, Baidu forecast expression rich, interactive way friendly, but also with http:// www.aliyun.com/zixun/aggregation/13839.html "> Insurance industry for the first time to work together to first try to predict how to commercialize the problem that has plagued the industry for many years." The World Cup forecast is no longer a self-directed media hype, and is no longer a way for the public to entertain entertainment, but for the first time to explore the value of business prediction.

In fact, the World Cup, other technology giants such as Google, Microsoft also made predictions, in contrast, Baidu's interface is absolutely well-intentioned, well-designed. You can choose from the time, the team, the country and the knockout view of different views to understand the forecast results, but also to get this journey, team and player-related information, and even provide a dual version of the Chinese and English, fully take into account the needs of different users, provide the best user experience.

"The forecast buys the color, the steady profit compensates the deficit" the color insurance, is by the Baidu and the Ping An insurance cooperation launches the innovation color insurance, the lottery player as long as according to the Baidu forecast result buys the corresponding lottery, if the forecast has the error, the peace will provide the lottery for the purchaser to pay partially

The author thinks that the more important development direction of Baidu is service enterprise, understand enterprise demand and real "pain point", provide complete forecasting solution. In fact, internal Baidu has been using the hard disk fault prediction system, the system using machine learning, you can forecast a day ahead of the hard disk failure, accuracy rate of up to 85%, the initial forecast of the annual Baidu can save at least 100 million yuan cost. More and more traditional industries have cooperated with Baidu, including generator set (Fire/water/wind) fault prediction, vehicle fault prediction, communication base station fault prediction and train fault prediction.

Baidu's prediction of products is definitely a successful attempt to tap into the business value of the forecast. Of course, this is only a preliminary exploration, the future prediction is the output of data, technology or solutions? What kind of product is there? How far is it to predict profitability? Everything is still clear and needs to be explored slowly. But what is clear is that the commercial value of the forecast is beginning to show.

Original link: http://www.csdn.net/article/a/2014-07-15/15819259