The "butterfly Effect" of punctuation in SEO soft title writing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Whether for Baidu or Google's search engine, SEO soft title of the punctuation marks are their burdens, increased their computational difficulty. The result is that search engines no longer like to include your article, the weight of the entire site down. Perhaps most people do not pay special attention to the "butterfly effect" caused by this problem.

Before this month, I did not pay attention to this problem, but with their published articles are gradually reduced, to the end is not even included. Observed spider crawl log, notice: Every article published by spiders crawling, but not be included. I have found a serious problem: most of the topics are marked with punctuation marks, not commas or colons. such as: "Loyal marketing: Training customer loyalty", "loyalty marketing methods to help enterprises get a higher market share."

Here are a few examples in detail:

I am in Webmaster Tools network tool.chinaz.com Check the A5 webmaster net 24 hours is included, the picture below is a part of the screenshot, from the figure we can see by Baidu included several titles are all without punctuation.

Next, I take our own website Ningbo Zhisen Network Co., Ltd. as an example. Recently it is possible because of the quality of the article, the weight of the site has been greatly affected. According to analysis, the article title of the punctuation caused the article quality damage. Let's take a look at the article published by Ningbo Zhisen Network Co., Ltd.:

We can see the above released time is the last few days, but in Webmaster Tools query recently included, the results are disappointing us. We do not see the shadow of the title of the article, this week included only the case of the page.

Through the above, we should have a good understanding of the "harm" of punctuation. In order to make the weight of their website not affected, so that Baidu more included in their own site page, we should pay attention to the use of punctuation on the title.